Vega, based in Manchester, announced the launch of its Gibraltar operations in May. Smith, who worked at BetVictor for nine years before joining Dazn Bet, will be responsible for managing the office after the expansion of the World Trade Center.
Smith said: "I am thrilled to join the Vega Gibraltar team. This opportunity allows me to leverage my client-side igaming experience to accelerate innovation while collaborating with some of the smartest marketing talents in the industry.
"Together, we will drive Vega Gibraltar forward and help our ever-expanding client base tackle increasingly complex challenges and achieve true business growth."
Burley said: "Joining the Vega team is an exciting opportunity. The company has made significant progress over the past three years, and I am thrilled to be part of a team with such a high growth mindset. Having been in the iGaming industry for over eight years, I look forward to enhancing Vega's digital PR offerings and delivering outstanding results for our clients."
