Soft2Bet continues to shape its strategy to increase retention and engagement for its B2B partners with the launch of Bonus Dice. The group's latest gamification engine aims to increase deposits, extend the lifetime value (LTV) of players, boost engagement, and grow gross gaming revenues (GGR).
Recently launched by Soft2Bet, Bonus Dice is a "Monopoly"-style game available to registered casino users, allowing them to receive different types of bonuses based on customer betting levels.
By staying active, casino players will be offered additional bonuses, and operators will be able to offer free spins on deposit, on bets, or when the player's balance falls below a certain value.
“Our new Bonus Dice engine is a game changer for the iGaming industry, revolutionizing how gamification drives player engagement," said Yoel Zuckerberg, CPO of Soft2Bet.
“By merging entertainment with strategic rewards, we are not only increasing retention but also redefining how operators can enhance the lifetime value of players and improve their overall experience. This innovation opens new possibilities for personalized and dynamic interactions in online casinos.”
Supporting Data
Bonus Dice increases engagement and improves financial indicators for retained users. Data collected from an online casino one month before and one month after the implementation of Bonus Dice show:
- 65% engagement rate for active users.
- 21% increase in GGR after the implementation of Bonus Dice.
- 64% increase in active player days after the implementation of Bonus Dice.
- 34% increase in bets after the implementation of Bonus Dice.
Bonus Dice is the perfect tool for CRM campaigns, helping to attract customers to the casino and increasing customer retention rates.
Customization Features
Bonus Dice can be reconfigured to match the brand and style of any casino, and operators have full control over the types and values of rewards, allowing them to customize the experience according to their specific needs.
Features for Players and Targeting
Players earn dice through betting, which allows them to play the Bonus Dice game and be eligible for rewards. They can see the type of rewards they can receive, but the actual values remain hidden, which allows for better targeting and enhances the user experience by matching rewards with player profiles.
Soft2Bet is a leading provider of turnkey iGaming solutions, known for its Motivational Engineering Gaming Application (MEGA), proven to improve retention and engagement. The company has launched several successful iGaming brands and holds more than 12 global licenses.
Source: GMB
