A FIRST - Best in Sports, a tier 1 provider of sports betting solutions for operators worldwide, has published the first edition of the GMFY Report, showing how its industry-leading gamification platform drives customer retention, loyalty levels, and revenues for the company's partners and operators
Gamification is a powerful strategy in various sectors, and the growing iGaming industry is no exception. Incorporating gaming elements into sports betting and online casino sites can, for example, increase user engagement and retention, as well as being a differentiator in choosing a platform. In t
The global pioneering Tier 1 betting and gaming brand Pinnacle has launched a new advanced casino offering powered by EveryMatrix technology, the CasinoEngine. The second phase of the partnership will see the integration of BonusEngine and JackpotEngine, also from EveryMatrix, further boosting growt
Playtronix has established a strategic partnership with Xtremepush aimed at strengthening personalized marketing campaigns, leveraging Xtremepush's comprehensive user engagement platform. The agreement will initially focus on boosting one of Playtronix's clients in Brazil, with plans to extend these
EveryMatrix has launched the LoyaltyEngine, a set of multivertical tools that empowers operators to strengthen the bond between players and brands, significantly increasing engagement, retention, and the lifetime value of users. It also provides access to real-time analytics and insights about their
Brazino777 is launching the exciting Fly & Play, Win Today! tournament, offering a unique opportunity for its players to win a share of an incredible R$ 18,000,000 prize. The competition will run until November 30 and promises to raise the level of engagement and competitiveness on the platform. Dur
The Élan Festival 2024 - Friends of the Market, held on September 3 and 4 at REAG Belas Artes in São Paulo, celebrates the best creative works in the advertising market. Among the winners, the case "Football Shirt," a partnership between Kallas Mídia OOH and Betano, was awarded in the Sports categor
Nicola Cainero, Chief Operating Officer, in an exclusive interview with GMB, highlights the extensive offerings of Timeless Tech with over 12,000 games from 80 providers, including Evolution and Pragmatic Play, as well as planned expansions with Relax Gaming and others. The company tailors its solut
Soft2Bet continues to shape its strategy to increase retention and engagement for its B2B partners with the launch of Bonus Dice. The group's latest gamification engine aims to increase deposits, extend the lifetime value (LTV) of players, boost engagement, and grow gross gaming revenues (GGR). &nbs
PopOk Gaming has announced the release of its latest slot game, 'Pirate Fortune', designed to transport players to the adventurous and mysterious world of pirates. With high volatility, rewarding bonuses, and an immersive experience, the new title from PopOk Gaming is set to become a favorite among
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