EveryMatrix Acquires FSB Technology in Its Biggest M&A Deal Ever
EveryMatrix announced that it has acquired full turnkey and specialist sportsbook technology provider FSB Technology in a new all-cash deal. Set to underpin the OddsMatrix sportsbook platform and odds feeds division, the acquisition will create instant value for EveryMatrix.
According to the announcement, the arrangement will generate immediate additional revenues and cross-company synergies. Additionally, it would firmly cement EveryMatrix’s presence in regions, such as the United Kingdom, Ireland and Africa.
FSB will be integrated into EveryMatrix’s offering, allowing the latter company to tap into cutting-edge products, such as one of the strongest horse racing products in the industry. Customers will draw further benefits from the modularity of EveryMatrix’s products.
The integration of FSB Technology into OddsMatrix will effectively provide EveryMatrix’s clients with proven, tier-1 sportsbook and odds feeds, cutting-edge technology, development and resource pipeline, as well as decades of industry expertise.
FSB was founded in 2007 by Sam Lawrence and David McDowell. Based in London, the supplier has been recognized for the quality of its solutions.
EveryMatrix’s Biggest M&A So Far
EveryMatrix’s group CEO, Ebbe Groes, expressed excitement about the transaction, thanking his team, which made the deal happen “effortlessly.” Groes described the FSB acquisition as the company’s “most ambitious acquisition to date, by value, size, and complexity.”
Groes added that the deal will bolster EveryMatrix’s growth, allowing it to capitalize on key regulated markets where FSB’s clients operate.
It also allows us to accelerate this process, diversify our customer and revenue profiles, while simultaneously migrating customers to a stronger, high performing product proven to deliver exceptional results.
Ebbe Groes, group CEO, EveryMatrix
Adam Smith, FSB Technology’s chief executive officer, also commented on the transaction, expressing excitement about the opportunity to join the EveryMatrix family. He called the transaction “another major milestone” for his team.
We are delighted and excited by the new opportunities this deal could create, through the sharing of our unique capabilities as well as accelerating the growth of FSB’s existing partners.
Adam Smith, CEO, FSB Technology
In other news, EveryMatrix just rebranded its DeepCI global affiliate intelligence platform to PartnerMatrix Intelligence to better reflect its integration into the wider PartnerMatrix platform.
Raketech to Divest Non-Core US Advisory Business in $2.25M Deal
Raketech, a leading online affiliate and content marketing company, announced that it has struck a deal to sell its non-core US advisory business. The business, ATS Consultants, was originally acquired in 2021 but deemed to be non-core to the group.
Raketech’s US advisory business in question consisted of several high-value lead-generating sports tipster websites which were highly dependent on a manual lead conversion sales team. Over the past year, Raketech said, it has successfully increased traffic to its tipster websites in the United States, transitioning to a fully digital lead conversion model for multi-capper picks and predictions.
As a result of these changes, Raketech initiated a comprehensive review of its US business. In the end, the group determined that its high-touch US tipster advisory sales business is no longer as beneficial to the company.
According to Raketech’s announcement, the total sale proceeds amount to $2.25 million. A part of the sum will be paid out at the closing of the deal, while the rest is subject to an ongoing revenue share agreement.
The deal is expected to close by August 31 this year.
Raketech Wants to Streamline Its Operations
The sale, Raketech said, aligns with its strategy to “focus on its core digital strengths and maximize growth opportunities.”
In summary, Raketech’s review, completed in Q2 2024, highlighted the potential for US digital subscription revenues. Following an increase in MCP sales and higher affiliation marketing revenue from US sportsbooks, Raketech concluded that its high-touch advisory operations are underperforming and non-core.
In addition to the $2.25 million Raketech will get for the sale, it has also signed an exclusive lead generation agreement, guaranteeing a minimum fee of $250,000 over the next 12 months.
In the meantime, Raketech will continue to leverage its flagship US assets, which include websites such as Winnersandwhiners.com, Statsalt.com and picksandparlays.com. With a combined traffic of approximately 50 million sessions a year, these businesses
Raketech’s chief executive officer, Johan Svensson, explained that this is a strategic sale and an important step in streamlining the company’s operations.
By leveraging our high-quality US operations, our strategy is to maximize the growth potential in digitalized subscription and affiliate marketing revenues and expand our sub-affiliate marketing and partnership revenue streams.
Johan Svensson, CEO, Raketech
Svensson concluded that his team is confident that the sale will enhance his company’s drive and performance.
