Svenska Spel Publishes Q2 Healthy Revenue Report
Svenska Spel, a state-owned company in Sweden, has published its healthy revenue report for Q2 2024, detailing an increased share of revenue from low-risk consumers. The operator reiterated its commitment to responsible gambling, promising to minimize the money it takes from high-risk players.
Svenska Spel’s Healthy Revenue Share Increased in Q2
In Q2 2024, Svenska Spel generated a total net gaming revenue of SEK 1.87 billion. The company noted that 93.2% of this revenue came from low-risk consumers who gamble responsibly. This figure, for context, marks a quarter-on-quarter increase from 92.2% in Q1.
Anna Johnson, the operator’s chief executive officer, attributed the increase to the company’s continued effort to minimize revenue from customers who play in a way that can lead to gambling problems.
That’s why we work purposefully so that our customers are aware and don’t play for more than they can afford.
Anna Johnson, CEO, Svenska Spel
Svenska Spel noted that all serious gambling companies must recognize the importance of sustainability and limit the number of players who get into trouble. To that end, Svenska Spel vowed to continue publishing reports on its share of healthy revenue.
The Company Urged Operators to Publish Similar Reports
Svenska Spel added that the percentage of healthy revenue is based on risk models using the company’s proprietary tool, Playscan. The models have been developed in partnership with Sustainable Interaction, an independent responsible gambling specialist. Playscan, according to Svenska Spel, categorizes consumers based on their gambling habits and patterns.
Svenska Spel’s head of responsible gambling, Mikael Franzén, commented on the matter, saying that his team seeks to identify riskier betting patterns before they become a gambling problem. The company is assured that early intervention and personal contact could help many people get their habits under control.
In the extreme, we introduce gambling restrictions or block customers completely from our games.
Mikael Franzén, head of responsible gambling, Svenska Spel
CEO Johnson, meanwhile, said that she hopes more companies start publishing similar sustainability reports.
Speaking of Sweden, BOS, the Swedish Trade Association for Online Gambling, recently commented on the mulled closure of the last Casino Cosmopol property. While the BOS agreed that governments should not run casinos, it noted that this move would effectively end land-based gambling in Sweden.
Because of that, the association asked the government to consider allowing commercial operators to open casinos.
BetMGM Unveils New Features & New York Jets Partnership Ahead of NFL Season
BetMGM, a leading iGaming and sports betting operator, revealed multiple “game-changing features” ahead of the 2024 football season. Designed to elevate the customer experience, these improvements are set to redefine how fans engage with the platform.
Additionally, the company unveiled a live blackjack-oriented partnership with two New York Jets players.
BetMGM Changes the Game
The upgraded platform will notably include markets by Angstrom, Entain’s sports modeling and analytics company, providing fans with even more wagering opportunities. Angstrom, for context, offers differentiated play-by-play simulation-based pricing models that will highlight BetMGM’s commitment to excellence.
Angstrom’s modeling was debuted by BetMGM during the baseball season and instantly resonated with players.
Additionally, BetMGM will offer a more streamlined betting experience, underpinned by live bet tracking and redesigned bet slips that display all the important information.
Furthermore, BetMGM just debuted a feature that provides players in Nevada with nationwide collectivity through a single account, digital wallet, changing how they experience the game.
For the 2024 football season, BetMGM offers almost 1,000 futures markets, as well as more than 450 ways to wager on each pro football game.
Additionally, Smart Stats will provide players with access to key insights, data and statistics, further improving the betting experience.
Last but not least, BetMGM will provide its loyal customers with plenty of ways to earn Rewards Points and Tier Credits.
Adam Greenblatt, BetMGM’s chief executive officer, emphasized that his company will continue to put its customers first.
The BetMGM sports betting app is the perfect companion for the upcoming football season whether fans are enjoying the action in Vegas or at home.
Adam Greenblatt, CEO, BetMGM
Fans Will Get to Play Blackjack with the New York Jets
In the meantime, BetMGM revealed a collaboration with New York Jets players Wayne Cherbet and Tony Richardson. The partnership is a part of the company’s Kickoff With The Stars blackjack event, which is set to take place at BetMGM Casino.
As per the arrangement, Cherbet and Richardson will be hosted at Evolution’s Atlantic City live dealer studio on September 5, allowing fans to interact with them.
To access the event, players in New Jersey will be required to log onto the BetMGM Casino between 7:30 pm and 10 pm on September 5. It will feature a dedicated private Infinite Blackjack table, which will host hundreds of players, instead of the usual seven.
During the Kickoff With The Stars event, Cherbet and Richardson will talk with the audience, sharing exciting stories and real-time commentary.
Oliver Bartlett, BetMGM’s vice president of gaming product and content, said that bringing Cherbet and Richardson on board will vastly enhance the thrill of live dealer blackjack, providing fans with another exciting gaming experience ahead of the NFL season.
