Betway, a leading global online sports betting and gaming brand, has entered into a multi-year agreement to become the "European Betting Partner" of Chelsea Football Club, a five-time Premier League champion.

Chelsea joins Betway's enviable portfolio of top clubs in Europe's biggest football leagues, further enhancing the brand's visibility in the Premier League.

Under the agreement, Betway, part of the global digital gaming company Super Group, will benefit from a wide range of intellectual property rights, including the creation of exclusive content featuring Chelsea's legendary and current star players. Fans can look forward to VIP experiences, such as meeting players, stadium tours, match hospitality, and unique opportunities—like the chance to play at the iconic Stamford Bridge.

Betway's brand will be featured on LED advertising boards around the pitch during all domestic league and cup matches, ensuring visibility to millions of fans worldwide. The agreement also covers digital and social media rights, allowing Betway to connect with Chelsea's large and passionate global fan base.

Neal Menashe, CEO of Super Group, said: "We are incredibly proud to partner with Chelsea, a two-time Champions League winner and five-time Premier League champion. This is a remarkable achievement. Chelsea is a truly global club with a brilliant history. This partnership is a fantastic opportunity for Betway to expand its brand, reward its loyal customers, and engage with fans in new and exciting ways. We are thrilled to be working with the club."

Chelsea Football Club's Chief Revenue Officer, Casper Stylsvig, added: "We are delighted to welcome Betway as our official European betting partner. They are committed to creating engaging and memorable experiences for fans, which aligns perfectly with Chelsea's values.

"This partnership offers our supporters a great opportunity to connect with the club, from interacting with current and legendary players to enjoying VIP treatments and behind-the-scenes access. We look forward to a successful and vibrant collaboration with Betway in the coming years."

Betway will also work closely with the club to provide top-notch training and programs as part of a joint and ongoing commitment to safer gambling.