Leading sports betting and iGaming operator BetMGM is launching a new TV ad series for the football season starring Jamie Foxx.
Throughout the event, Foxx showcases his comedic talent by impersonating multiple characters, reflecting BetMGM's brand DNA: born in Las Vegas, rooted in hospitality and entertainment, and focused on treating customers well. The new ad, shot in Los Angeles and directed by Brian Billow, will air during national prime time and continue to be broadcast on multiple platforms throughout the season.
"Whenever the football season comes around, I always enjoy creating fun content with the BetMGM family," said Foxx. "We really enjoy shooting these ads and showcasing the charm of BetMGM."
The ads highlight the exceptional experiences BetMGM offers its customers. The first ad in the series, titled "Anthem," features Foxx playing various emotionally complex roles on game day. Through the highs and lows of fans, Foxx demonstrates how BetMGM provides hotel suites and other real-world benefits through its sports betting operator's rewards program and exclusive connections with MGM Resorts International destinations and Marriott Bonvoy.
