FBM showcased their slot games under the product lines "Jí Hǎo Link" and "Mythic Link" at booth 942, at the event that took place in Oklahoma on August 13 and 14.
Press release.- After its debut in 2023, FBM returned this year to the OIGA fair to present their slot games under the product lines "Jí Hǎo Link" and "Mythic Link" at booth 942.
The event, which took place in Oklahoma on August 13 and 14, attracted more than 3,000 attendees, including visitors, exhibitors, and guest speakers from the casino industry.
Attendees had the opportunity to explore the entertainment experiences offered by ten different slot games over two days. "Golden Lóng", "Fortunate Héping", "Eternal Fènghuáng", and "Great Weiyan" from the "Jí Hǎo Link" line were available for testing in the "Auria" casino cabinet, while "Eternal Kingdom", "Ancient Tropics", "Golden Voyage", "Nature’s Paradise", "Eternal Kingdom Origins", and "Golden Voyage Origins" from the "Mythic Link" line were showcased in the "Galaxy II" casino machine.
See also: How to be a leader in the competitive casino sector: the case of FBM and its video bingo
The outcome of the OIGA fair was favorable, as the exhibited products facilitated networking moments between Mike Medlin, sales and operations manager of FBM, and the event attendees. Players and operators shared positive feedback about the casino game portfolio and cabinets, opening promising prospects for future expansion in the US market.
The company has published “Casino SEO Audit: The Ultimate Guide”, which includes information to organically promote any online gaming project.
Press release.- SOFTSWISS presents a new comprehensive report on the audit and SEO optimization of online casinos. “Casino SEO Audit: The Ultimate Guide” is designed to provide information to organically promote any online gaming project.
Promoting electronic gaming brands has many restrictions. In addition to using affiliate marketing, adopting a solid set of SEO rules can also help increase the visibility of the casino website on online search engines. According to surveys, SEO provides the highest return on investment of any digital marketing activity, with more than 29 percent.
SOFTSWISS surveyed the company's SEO professionals and researched best practices to present an e-book on SEO optimization of online casinos. By downloading the guide, operators gain access to a robust set of comprehensive checklists and "to-do" lists for performing SEO audits, along with verified improvement tips.
SEO ensures long-term growth by reducing dependence on paid advertising. Proper website optimization improves visibility in search engines. SEO also deals with organic traffic growth as part of the overall marketing strategy. Attracting traffic to a poorly optimized and unfriendly website can become a budget loss.
A solid foundation of SEO improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive iGaming industry.
When reviewing the SEO strategy, SOFTSWISS experts suggest the following essentials:
See also: SOFTSWISS will organize a track day with former F1 Rubens Barrichello during SBC Summit Lisbon
Pavel Kaplunov, director of content marketing, commented: “Optimizing content, good structuring, and ease of use: these parts of SEO help improve the visibility and credibility of a website. Their importance lies in the ability to gain sustainable and profitable organic traffic. For highly competitive companies, such as online gaming projects, effective SEO can be the deciding factor between being discovered by potential players or being overlooked.”
