The Belgian Gaming Operators Association (BAGO) cautiously supports the "Van Hecke Law," which will take effect from September 1, 2024, amending the Belgian Gaming Law of 1999. While BAGO supports some provisions of the law, it also expresses concerns about potential loopholes and inconsistencies.
Key Changes
Raising the minimum gambling age: All forms of gambling—including physical and online—are now restricted to individuals aged 21 and over. Operators who fail to comply with this restriction will face penalties, including the obligation to refund bets placed by underage players.
Advertising ban: Gambling advertising is largely prohibited, with limited exceptions for some professional sports sponsorship deals until the end of 2027. Amateur clubs may continue limited sponsorships, while the national lottery is not subject to these restrictions.
Licensing cross-prohibition: The law tightens regulation on license holders, prohibiting operators from offering multiple types of gambling at the same physical or online location. Players can no longer use one account for multiple licensed activities.
Prohibition of incentives: Operators are prohibited from offering free gifts, trips, or other incentives to attract players.
Mixed Support from BAGO
BAGO, representing licensed gambling operators, has long advocated raising the minimum age to 21. BAGO Chairman Tom De Clercq welcomes this change, stating: "We have been asking for this age limit to be raised for some time to better protect young players."
However, the association is concerned about minors still accessing illegal gambling sites, which lack player protection measures. Tom De Clercq states: "It is crucial to ensure that these players are not driven to unregulated platforms where protective measures are completely absent. We must focus on combating the illegal market."
Criticism of Exemptions for the National Lottery
BAGO also criticizes the exemptions granted to the national lottery in terms of advertising and age restrictions, considering it a significant inconsistency in the law. Tom De Clercq points out that studies show a large number of young people participate in lottery games, including those under 18.
"It is surprising that this age limit does not apply to scratch cards and lottery games offered by the national lottery," says Tom De Clercq. "This creates a double standard, leaving the most vulnerable players still exposed to gambling activities. All operators should follow the same standards."
Channeling
BAGO calls for a review of the law's broader impact on the regulated market. The organization emphasizes the need to monitor whether new regulations are guiding players to licensed, protected platforms, or inadvertently pushing them into the hands of illegal operators.
Tom De Clercq concludes: "The ultimate goal should be to ensure that all players, regardless of the gambling platform they choose, receive the same level of protection and oversight."
