Gamblers in Ontario will be able to satisfy their sports betting needs this season. The global gambling and gaming company (formerly known as 888 Holdings plc) has re-signed with the Canadian Football League, becoming one of its authorized betting operators, providing fans with a top-notch gaming and betting experience to further deepen their love for the Canadian Football League.
Since 1997, 888 has put fans, gamers, and bettors first through its proprietary technology and engaging content across its various casino, sports, and poker products. As part of the partnership, 888 launched preseason futures on the CFL Game Zone on the eve of the event. This popular free predictor tested fans' knowledge of the league and allowed them to predict how the season would unfold.
During the regular season, 888casino will appear at the Canadian Football League (CFL) sidelines and broadcast games of the three Ontario clubs (Hamilton Tiger-Cats, Ottawa Redblacks, and Toronto Argonauts). 888casino will also gain significant promotional positions in the Grey Cup schedule during the Eastern Ontario division playoffs (the semifinals on November 2 and the finals on November 9).
Tyler Keenan, Chief Revenue Officer of the Canadian Football League, said: "888 has opened new doors for sports betting and entertainment opportunities for Canadian Football League (CFL) fans, and as we build on this partnership and attract more Ontario audiences, we are very excited about the future possibilities."
