In the realm of digital advertising, the biggest challenge is to create campaigns that truly perform. This is where PropellerAds comes in with its innovation: Auto Creatives. This guide explains how this tool can transform marketing actions, saving time and enhancing results.
What are Auto Creatives?
Auto Creatives are automatic advertising pieces, such as Push Notifications, created with the help of machine learning.
In other words, it's technology doing the heavy lifting, generating creatives that are fully aligned with the offer being promoted.
How do Auto Creatives improve campaigns?
The manual labor of creating and testing different creatives until finding the one that works is simplified with Auto Creatives. They optimize campaigns by automatically testing various versions of creatives, helping to increase the CTR (Click Through Rate) and CR (Click Rate) efficiently.
How do Auto Creatives work?
Now that it has been explained what they are and how they can be useful, it's important to understand how they function.
* The role of machine learning in Auto Creatives
There's no magic, it's pure science! Machine learning analyzes the landing page and the offer being promoted. Based on these data, creatives aligned with the target audience are created.
* Generating Creatives relevant to the campaign
Relevance is key when it comes to advertising. And that's exactly what Auto Creatives provide. They analyze various parameters of the campaign to ensure that the creatives generated meet the audience's expectations. No generic or out-of-context ads!
Main benefits of using Auto Creatives
Now, it's time to explore in which scenarios Auto Creatives are an excellent solution and how they can be even more advantageous.
* Ideal scenarios for the implementation of Auto Creatives
For beginners in the digital market or even for veterans who need to streamline processes, Auto Creatives are ideal.
They are perfect for testing new offers, speeding up the creation of campaigns, or optimizing creatives that are already performing well but can be further improved.
* Languages supported by Auto Creatives
Currently, PropellerAds' Auto Creatives are available only in English. However, they are already working to add more languages soon.
So, there will be options that will better adapt to the Brazilian and South American market!
Managing Auto Creatives in campaigns
The potential of Auto Creatives is already clear, but now is the time to learn how to manage this tool in campaigns.
After all, the goal is to simplify the process and optimize the results.
* How to activate Auto Creatives in new campaigns
Activating Auto Creatives is simple! When creating a new campaign on PropellerAds, the option to activate this functionality will be available.
Just click and the automatic creatives will start being generated immediately. The best part is that these creatives are already ready to perform, without the need for additional adjustments.
* Editing and customizing Auto Creatives
For those who prefer to have more control over the creatives, it is also possible to customize them. Although it is not possible to edit directly on the PropellerAds platform, Auto Creatives can be copied and adjusted in any editor of your preference.
* Managing unwanted Creatives
Not always the first creative generated is ideal, and that is normal. If any Auto Creative generated is not suitable, it is possible to deactivate it before the campaign is published.
Just uncheck the option "Start campaign automatically after moderation" and, after approval, delete the unwanted creatives.
Simple and practical!
Technical integration and access
For those with more programming knowledge or who have a technical team, integration via API is an option that should not be overlooked.
Here it shows how this functionality can automate the process even more.
* Using Auto Creatives via API
If you already work with API, it's interesting to know that Auto Creatives can also be integrated in this way. Just add the parameter is_auto: true in the tag of the creatives, and the creatives will be generated automatically.
This saves even more time and effort, especially when managing multiple campaigns simultaneously.
* Access requirements to the API for Auto Creatives
To use the API with Auto Creatives, it is necessary to have at least $ 100 balance in the PropellerAds account.
Therefore, if this amount has not yet been reached, it is advisable to intensify the campaigns to unlock this functionality and enjoy all the benefits it offers.
Conclusion and next steps
With all the information about Auto Creatives in hand, the time has come to put it into practice and observe the results.
* How to start using Auto Creatives
To start using Auto Creatives, just create a new campaign on PropellerAds and activate the functionality.
Adjust the parameters according to the needs of the campaign and the audience, and let the machine learning do the rest.
Simple, fast, and effective!
* Join the PropellerAds community for more insights
To keep up with more news and exchange experiences with other affiliates and advertisers, join the PropellerAds community on Telegram.
There you can find tips, updates, and clarify doubts with experts on the subject.
Join PropellerAds now!
Source: GMB
