The Government Leader in Congress, Senator Randolfe Rodrigues, has filed a Bill that bans advertising for sports betting platforms in Brazil. In addition to advertisements on television and digital networks, the project also prohibits sponsorship of individuals, such as influencers. Randolfe also wants to prevent betting on elections, plebiscites, and referendums, as well as the pre-installation of betting apps on mobile devices.
In Randolfe's view, the regulation of betting sites is not enough to protect the Brazilian population from the risks associated with gambling addiction. The senator compared the situation of bets with the tobacco industry, which is also regulated but is banned from advertising campaigns.
“Even though the legalization of sports betting on platforms has occurred, this should not mean encouraging addiction and financial harm to Brazilian families. Just as cigarette advertising is banned, we also need to discourage betting,” said Randolfe.
As reported by Poder360, a study produced by Itaú estimates that bettors sent R$ 68.2 billion to bets and other online gaming and betting sites from July 2023 to June 2024. Users managed to withdraw, in return, R$ 44.3 billion.
The dynamics represent a loss of R$ 23.9 billion over a similar period a year ago – equivalent to 0.22% of the GDP (Gross Domestic Product).
Randolfe's proposal will still depend on a broad debate in Congress, as banning the advertising of betting houses will have significant economic impacts, especially in the world of sports.
In football, for example, the Brazilian championship itself has a betting site as its master sponsor. In the 1st division of the championship, the majority of clubs also display betting brands in the most prestigious spaces on their shirts.
Source: Poder360
