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CP Games gathered over 200 professionals to discuss regulation, payments, and advertising.

CP Games gathered over 200 professionals to discuss regulation, payments, and advertising.

A CP Games, a reference in the Brazilian iGaming market, held a meeting in São Paulo to discuss the most relevant topics of the sector. The "ROUNDTABLE | iGaming Leadership" gathered more than 200 professionals who shared important insights about best practices, responsible gaming, payment methods,

29like·0comment2024-11-22
Betnacional undergoes rebranding and highlights celebrities and responsible gaming

Betnacional undergoes rebranding and highlights celebrities and responsible gaming

This Sunday, the 15th, Betnacional took advantage of the broadcast of the Brazilian Championship round on Globo network to introduce its new visual identity to the public. The betting platform now features blue and yellow colors, in a rebranding effort by LEAN and Gad, a Brazilian branding and desig

0like·0comment2024-09-19
São Paulo Metro prevents bets in the sale of station naming rights

São Paulo Metro prevents bets in the sale of station naming rights

The São Paulo Metro will receive proposals in September to grant the naming rights of the Vergueiro station on the 1-Blue line. This concession allows a brand to be associated with the name of each one, as already occurs at stops like Carrão-Assaí Atacadista, thus raising funds for maintenance. Howe

0like·0comment2024-09-17
Randolfe wants to ban sports betting advertisements and sponsorships to influencers

Randolfe wants to ban sports betting advertisements and sponsorships to influencers

The Government Leader in Congress, Senator Randolfe Rodrigues, has filed a Bill that bans advertising for sports betting platforms in Brazil. In addition to advertisements on television and digital networks, the project also prohibits sponsorship of individuals, such as influencers. Randolfe also wa

0like·0comment2024-09-16
Loterj reopens accreditation period for an additional 15 days for sports betting and online gaming

Loterj reopens accreditation period for an additional 15 days for sports betting and online gaming

This Tuesday (3), the CPI of Game Manipulation and Sports Betting heard from the Secretary of Prizes and Betting of the Ministry of Finance, Regis Dudena. Lawmakers demanded measures to curb potential problems from games, and he stated that the secretariat is working to launch a campaign this year t

0like·0comment2024-09-06
Kallas Mídia OOH and Betano win the Élan Award 2024 in the Sports category

Kallas Mídia OOH and Betano win the Élan Award 2024 in the Sports category

The Élan Festival 2024 - Friends of the Market, held on September 3 and 4 at REAG Belas Artes in São Paulo, celebrates the best creative works in the advertising market. Among the winners, the case "Football Shirt," a partnership between Kallas Mídia OOH and Betano, was awarded in the Sports categor

0like·0comment2024-09-06
A ADI 7640 and the future of sports betting companies in Brazil: perspectives and challenges

A ADI 7640 and the future of sports betting companies in Brazil: perspectives and challenges

The action of six states and the Federal District against articles of the sports betting law is under the Supreme Federal Court, supervised by Minister Luiz Fux. The entities point out restrictions regarding local operation and inhibition on advertising. In an article for Lei em Campo, the lawyer sp

0like·0comment2024-09-03
Betano launches campaign to reinforce that it holds the naming rights of the Brasileirão

Betano launches campaign to reinforce that it holds the naming rights of the Brasileirão

Betano, one of the largest sports betting houses operating in Brazil, has just launched an advertising campaign to reinforce that it holds the naming rights to the Brazilian Football Championship. The entertaining films will be broadcast on open and closed TV and also digitally. The new scenes take

0like·0comment2024-09-02

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