Maximization of conversions for trading apps: Case study of PropellerAds formats

Introduction to Campaign Optimization for Trading Apps

In the competitive universe of trading apps, optimizing campaigns is essential to attract the right audience.

Here are some tips to get started:

* Precise targeting: Direct ads to those who are truly interested.

* Choice of formats: Use the most effective ad formats for your target audience.

* Continuous testing: Keep experimenting and adjusting in the campaigns.

Overview of the offer and campaign strategy
 

The core strategy was the combination of different PropellerAds ad formats, with constant adjustments in the campaigns to enhance results.

Targeting GEOs and platforms

In the case of this trading app, the campaign focused on two main markets: iOS users in Indonesia and Android users in Brazil, each market requiring a customized approach.

Focus on the Indonesian Market: Campaigns for iOS

For iOS users in Indonesia, the strategy included:

• Formats used:
  • Onclick
  • Exit Survey
     
    
• Bid Model: Target CPA US$ 5

• Results:
  • Onclick: High coverage
  • Exit Survey: Engaged users
     
    

 

Focus on the Brazilian market: Campaigns for Android

In Brazil, the challenge was to compete in a highly competitive market. The strategy involved:

• Formats used:
  • Onclick with SmartCPM
  • Exit Survey

• Bid Model: Target CPA US$ 3

• Results:
  • Onclick: Whitelist targeting
  • Exit Survey: Even lower CPA
     
    

These approaches maximized conversions and provided valuable insights into campaign optimization in different scenarios.

Effective use of PropellerAds formats to increase conversions

PropellerAds formats allow reaching the right audience, at the right time, with the right message. But how to make the most of these tools?

The secret to success lies in combining formats strategically.

Next, we will explore how to use Onclick, Direct Click, and Exit Survey to boost conversions.

Onclick Campaigns: Broad reach with cost-effectiveness

Onclick campaigns are like a gateway to a large audience. They are ideal for those seeking reach without spending a fortune.

Onclick allows reaching a vast audience and ensuring that the message reaches thousands of users, within budget.

• Advantages of Onclick Campaigns:

• • Reach: Extremely high, ideal for audience expansion.

• • Cost: CPA generally below expectations.

• • Implementation: Simple and straightforward.
     
    

Direct Click: Increasing ROI with quality traffic

For those looking for more qualified traffic, Direct Click is the ideal choice. This format directs the offer to advertising spaces with the highest potential for conversion.

Although the volume may be lower compared to Onclick, the quality of the traffic makes up for it — and much more!

• Key Points of Direct Click:

• • Focus on Quality: Traffic from the best conversion zones.

• • ROI: Superior, higher return per user.

• • CPA: Low, optimizing the investment.
     
    

Exit Survey: Engaging users with high intent

The Exit Survey is the ideal format to capture users who have already shown interest in specific topics.

The user completes a survey and is then directed to the offer, resulting in a high chance of conversion.

• Benefits of Exit Survey:

• • Engagement: Users with high conversion intent.

• • Precision: Focused on engaged audiences.

• • CPA: Competitive and advantageous.

Creative testing and optimization with interstitials

When it comes to Interstitials, creativity is a differentiator. The key is to test different creative versions to identify which generate better results.

Performance analysis of campaigns by creative version

Testing different creatives is essential, but don't forget to evaluate performance by version of the creative.

For example, here is the performance comparison:
 

Version v1 showed the best performance, with CPA below the target. Version v2 had a CPA slightly above expectations, but still acceptable, while versions v3 and v4 were below expectations, suggesting the need for creative adjustments.

Results and Key Learnings for Trading App Promotions

When it comes to promotions for trading apps, the results can be surprising. Here are the main performance insights from the campaigns in each region.

Campaign performance in Indonesia

In Indonesia, the focus was on iOS users, and the formats used — Onclick, Direct Click, and Exit Survey — brought solid results.

Here is the performance of each format:
 

The combination of Popunder, Direct Click, and Exit Survey ensured broad coverage, high-quality traffic, and a competitive CPA, maximizing the performance of the campaigns.

Campaign performance in Brazil

In Brazil, where the competition for Onclick traffic is high, a more strategic approach was necessary.

The campaigns started with a Target CPA, but the big difference was the creation of a Whitelist with the ad zones that showed the best conversions.

In the following table, we have the results:
 

The strategic combination of Onclick (Whitelist) and Exit Survey not only ensured a solid volume of conversions but also kept the CPA consistently low, optimizing results in both markets.

Conclusion

The main learning from this study is that trading apps can be highly profitable if the right tools and formats are chosen.

There is no magic formula; success depends on testing, adjustments, and constant optimization.

As trading apps do not have a specific seasonality, there is a long lifespan for these campaigns, allowing for continuous refinement of strategies.

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