Being aware of upcoming sports events can grant a significant edge in crafting more effective campaigns. Operators can now capitalize on great opportunities in Brazil through these features. Important multi-award-winning iGaming provider Sportingtech is expanding its service globally and proudly announces a deal with 23:59. The new resource enables operators to personalize their offering with major events worldwide without spending time on long searches.
With its global sports events and holiday consolidation, 23:59 simplifies the planning of successful campaigns aligned with these events. The system is designed for easy integration, sending alerts that suggest the best time to run campaigns and advising about relevant dates for the specific time of year, making the process seamless for operators.
The partnership reinforces Sportingtech’s dedication to offering operators efficient tools to enhance their ability to develop localized campaigns and reach clients globally, particularly in Brazil. LatAm giant is a rising market, with total gaming revenue expected to show an annual growth rate (CAGR 2022-2027) of 9.11%, resulting in a projected market volume of USD 40.57 billion by 2027, according to Statista.
Robert Nevill, Senior Commercial Manager at Sportingtech, indicated: “We believe the new tool will help our clients find customized opportunities to enhance their marketing and promotional activities. When discussing Brazil, live sports have become a crucial aspect of the entertainment sector. Given Brazilians’ strong passion for football, many businesses are competing to gain a piece of this market, and being aware of upcoming events and holidays can provide a significant edge in crafting more effective campaigns. Operators can now capitalize on great opportunities in Brazil through our newest feature and the developments we are currently working on.”
Elad Beni, Co-Founder at 23:59, said: “We are truly happy with this amazing partnership. Knowing Sportingtech’s product and team, we are absolutely sure that 23:59 will have a great impact on the way CRM planning is managed by their customers. The Brazilian market is booming, and we know current and future customers in Brazil are approaching their players with top-of-the-line planning.”
