With over 32,000 square meters of space (50%+ vs. 2024), 260 confirmed exhibitors, and expectations of welcoming more than 18,000 visitors from around the world, the 2025 edition of BiS promises to be revolutionary. Given the new regulated gaming and betting landscape, how important is this fair for Brazil?
BiS SiGMA Americas has established itself as the largest and most relevant gathering for the iGaming industry in Latin America, and its significance is even greater within Brazil’s new regulatory framework. Regulation marks a turning point for the sector, providing legal certainty, attracting international investment, and fostering industry professionalization. As such, the event serves as a key showcase for Brazil to present its new regulatory status to the world, as well as a hub for discussions on compliance, innovation, and market entry and expansion strategies within this highly promising sector. For Latin America, BiS SiGMA Americas plays an integrative role by facilitating dialogue among regional countries and strengthening the development of a more solid and cohesive ecosystem for the betting industry. The event brings together regulators, operators, suppliers, and investors, fostering synergies and business opportunities that directly impact the region’s economic development. Specifically for Brazil, it is a strategic platform to connect local companies with the largest global players, accelerating the country’s trajectory toward becoming one of the world’s top three online betting markets, as indicated by recent reports. Moreover, it is a fundamental space for market education and professional development. With dozens of panels, workshops, and conferences led by renowned experts, BiS SiGMA Americas facilitates the exchange of knowledge and experiences that shape best practices and corporate culture in the industry. In this new regulated environment, such training is even more critical to ensure that market participants align with legal requirements and meet Brazilian consumer expectations.
What significant changes and innovations will distinguish this edition from previous ones?
The 2025 edition marks a historic milestone for BiS SiGMA Americas, as it will be the first to take place in a regulated environment in Brazil. This new context brings a substantial shift in the event’s approach, both in content and in the profile of participants. One of the key differentiators will be the focus on the practical implications of regulation: what changes for operators, the paths to regulatory compliance, and how brands can strategically position themselves in this new era. Additionally, significant advancements in the legalization of land-based gaming, such as bingo halls and casinos, are expected, topics that will be highlighted in the panel discussions. Another important distinction is the event’s physical expansion. In 2025, BiS SiGMA has grown by 50% compared to the previous edition, increasing from 20,000 square meters to over 32,000 square meters at the Transamerica Expo Center in São Paulo. This growth is not merely quantitative; it reflects the sector’s growth and the need to accommodate new companies, technologies, and experiences. More than 260 exhibitors are confirmed, with an expected attendance of over 18,000 visitors from across the globe. The fair’s programming is being meticulously curated to offer more than just technical content, providing comprehensive experience in networking, business, and learning. Activities such as the BiS Awards, the opening ceremony, and parallel events are being redesigned to foster high-value connections between industry leaders, regulators, and investors. In short, BiS 2025 positions itself as the most complete, relevant, and transformative event the industry has ever seen in Latin America.
Could you highlight some emerging trends that will be discussed in this edition?
With Brazil’s betting regulations coming into effect, the 2025 edition of BiS SiGMA Americas will showcase a new profile of emerging trends, strongly anchored in the pillars of legality, security, and compliance. One major highlight will be the strong presence of companies specializing in payment services, including both traditional acquirers and new fintech firms offering tailored solutions for the regulated betting market. The event will also feature companies providing identity verification technologies (KYC), anti-fraud systems, and real-time validation mechanisms, which will be mandatory in this new landscape and crucial for the ecosystem’s proper functioning. Another rising segment is geolocation technology, as operators must ensure that users are betting within permitted geographical areas. Leading location technology providers will be present with highly precise, integrable solutions for gaming platforms. Moreover, the expo will include technical certification laboratories, companies responsible for auditing platforms, validating games, and ensuring compliance with national regulatory standards. Complementing this regulated ecosystem, there will also be a strong presence of specialized law firms and compliance consultancies offering services related to licensing, corporate structuring, administrative defense, and business training. Separately, it is impossible to overlook the transformations in advertising, marketing, and operators’ communication with their audiences. Regulations have imposed clear limits on betting advertisements, paving the way for highly targeted and creative marketing solutions. Additionally, major media groups are entering the sector, with television networks, news portals, streaming platforms, and sports content conglomerates establishing dedicated verticals for the betting industry. This shift is significantly expanding brand reach and reshaping the relationship between operators and end consumers. The convergence of regulation and innovation, evident both on the expo floor and in stage discussions, is one of the defining aspects of the 2025 edition. It represents a historic moment where compliance is no longer seen as a limitation but rather as a driving force for growth, efficiency, and trust-building among brands, consumers, and regulators.
What is your assessment of the event’s five-year journey in Brazil, and what is the future of the Brazilian iGaming Summit?
The past five years have been incredibly positive, filling us with pride. Since its inception, BiS aimed to be more than just an event; it set out to be a transformational platform for the iGaming industry in Brazil and Latin America. Over the years, we have successfully attracted top global players, established strategic connections, and contributed directly to the development of the national market. BiS has closely followed, encouraged, and often anticipated regulatory developments, providing a space for dialogue between the private sector and public authorities. In terms of legacy, we can highlight the professionalization of the industry, the strengthening of Brazil’s image as an investment destination, and the direct impact on the startup and technology provider ecosystem. Each edition has grown in size, relevance, and diversity, mirroring the market’s own evolution. Today, BiS SiGMA Americas is recognized not only as Latin America’s largest gaming event but also as a global reference, a stage where international trends are discussed and strategic decisions with worldwide impact are being made. Looking ahead, BiS will continue evolving. We aim to expand our global presence further, create hybrid experiences with cutting-edge technology, and reinforce our educational and institutional mission. With the ongoing regulation of land-based gaming and the increasing integration between betting, entertainment, and technology, we see a future full of opportunities. BiS is ready to lead this next chapter, reaffirming our commitment to making Brazil one of the world’s leading iGaming hubs. More than ever, our role as an event is to drive the success of this market and all its participants.
