Q1: Kateryna, Belatra is a significant player in the iGaming industry, with over 30 years of experience and a veteran participant at the SBC Summit. What motivates you to continue participating? How has your approach evolved?
Kateryna Goi: Our purpose in attending the SBC Summit has always been more than just showcasing our products—we also interact with the industry, exchange insights, and maintain a leading position. Over the years, we have accumulated valuable experience, especially since our shift to online gaming in 2017 and adapting to the global entertainment consumption shift in 2020. Each year, we refine our strategy and expand our product range. In 2024, we will focus on deepening our connections and sharing our latest innovations in a more interactive and impactful manner. This approach allows us to effectively contribute to the collective development of the iGaming industry while continuing to evolve with it.
Q2: The iGaming industry has undergone rapid changes, especially with the emergence of new technologies. How has Belatra adjusted its marketing strategy to maintain a leading position in such a dynamic environment?
Kateryna Goi: Adaptability is crucial for our industry. We have adopted a data-driven strategy, which allows us to more precisely tailor our marketing efforts according to the preferences and behaviors of modern players. This approach is deeply rooted in ongoing marketing research and continuous feedback from users. Understanding player preferences through research and third-party experiences at events like SBC helps us improve our products and marketing campaigns to meet their evolving needs. By leveraging data, we can create more personalized experiences, which are essential for maintaining player engagement.
Q3: Regarding data-driven strategies, you mentioned the importance of understanding modern players. What insights do you have about player preferences? How do these insights influence your marketing approach?
Kateryna Goi: We have found significant differences in preferences among different generations. Millennials, who have shifted from physical casinos to online ones, often look for traditional games that evoke nostalgia, such as "Piggy Bank" and "Lucky Drink," which remain popular among this group. We have adapted to this change by moving these classic games online, allowing millennials to enjoy familiar games in new forms.
On the other hand, Generation Z prefers fast-paced games with good visual effects and quick returns. They are more discerning, trend-following, and inclined towards innovative features and dynamic gameplay. Understanding these differences allows us to tailor our marketing strategies and game development to meet the varying needs of each group, ensuring our products remain relevant and appealing.
Q4: What role do exhibitions like the SBC Summit play in the development of the iGaming industry? Are they just marketing opportunities?
Kateryna Goi: Exhibitions are crucial for industry development. They are not just about showcasing products; they are also platforms for knowledge exchange, networking, and collaboration. At events like the SBC Summit, you can gather insights from various market participants (casinos, platforms, developers) and get a comprehensive understanding of industry trends. These interactions often lead to new ideas and innovations. For example, discussions about player behavior might inspire new features in our games, or conversations about future technologies might spark new marketing campaigns. So yes, while exhibitions are excellent marketing tools, their impact on industry development is profound.
Q5: What are the prerequisites for a successful iGaming company in today's market?
Kateryna Goi: Today, a successful iGaming company must focus on providing a seamless omni-channel experience. This means that whether players access your games via desktop, mobile devices, or VR headsets, the experience should be consistent and engaging. Additionally, personalization is crucial. Players want content that aligns with their preferences, and companies that can achieve this will thrive.
Moreover, high-quality products also bring more marketing possibilities. For example, graphics in games can become NFT artworks and enter digital galleries, while game soundtracks can be promoted alongside popular music tracks on platforms like Spotify—we will soon introduce such cases. This is not just about promoting games—it's about creating a complete world where people can immerse themselves in a rich, multi-layered experience filled with references to our products.
Q6: Belatra is expanding into new markets like Latin America. How does your marketing strategy adapt to these regions?
Kateryna Goi: Entering new markets like Latin America requires a deep understanding of local player preferences and cultural differences. We emphasize player-centered marketing, including multilingual support, engaging loyalty programs, and showcasing success stories that resonate with local players. We also tailor content to highlight upcoming games and behind-the-scenes content that attracts local audiences. Our goal is to connect with players beyond the games, demonstrating our commitment to player satisfaction and well-being. This approach allows us to make a significant impact in these emerging markets.
Q7: The SBC Summit is coming up. What can attendees expect from Belatra at this summit?
Kateryna Goi: We have prepared an exciting lineup for the SBC Summit. Visitors can find us at booth B640, where we will showcase our latest iGaming products and solutions. Our newest games will have interactive demonstrations, allowing attendees to experience them firsthand. We have also prepared exclusive giveaways to ensure every visitor leaves with memorable souvenirs. But beyond that, our booth will be a hub for networking. We are eager to connect with industry professionals, discuss future trends, and explore potential collaborations. For those who want to delve deeper into the products Belatra offers, we are arranging personal meetings to provide focused attention and discuss tailored solutions.
Q8: Finally, what are Belatra's next steps? Are there any upcoming innovations or expansions you can share?
Kateryna Goi: We are constantly innovating, and in the coming months, you can expect to see more exciting developments from us. We are preparing new, engaging slot games that include bonuses and unique features to attract players. Additionally, we are expanding our influence in several emerging markets with great growth potential. Our focus remains on creating high-quality, engaging games that resonate with players globally, and we are excited about the possibilities for the future.
