Thaluana Muscat, head of sales at G.Games, speaks in an exclusive interview with GMB about the development of new multiplayer game projects aimed at gamers, promising an innovative proposal for the iGaming industry. According to the executive, the company is adapting its products to the Brazilian market, focusing on dynamic players. With strategic partnerships and compliance with local regulations, it seeks to differentiate itself in the competitive landscape and expand its base in the country.
Games Magazine Brasil – G.Games is developing new multiplayer game projects. Can you give us an overview of them and how they differ from the traditional ones in the market?
Thaluana
Muscat - Today, we have a very competitive market in the world of online games, and much is said about differentiation. The idea of being able to play and compete in real time with other players has already been explored. However, the proposal that G.Games is bringing still does not exist in the iGaming industry and is totally focused on the “gamers” niche, it is still a secret project, but soon we will be able to disclose more information.
What are the most successful games at G.Games?
We are one of the only providers that has the famous game Solitaire in our portfolio. We know that Solitaire has conquered and still conquers audiences across the country. An easy and fun way to bet, with great player engagement.
Another very interesting game that we recently brought is Dragon Trio Bonus, this game presents 3 different bonuses that can combine with each other bringing very high winnings. The game manages to be very exciting even in its base game, as there is always something very interesting happening. Based on the top casino games in Las Vegas, Dragon Trio Bonus is one of our biggest launch successes.
How is G.Games adapting its games to meet the specific preferences and needs of the Brazilian market?
G.Games is already very well established in the European market and we have in our portfolio the biggest operators in the industry. Its expansion to the LatAm market, specifically Brazil is practically mandatory given the growth and maturation of the market.
Today we analyze Brazilian users as the main focus for new games, thinking of a much more dynamic and less traditional audience than the European one. I can affirm, through research conducted, that the new multiplayer project is the face of Brazilian players, considering the quantity and adherence of the country’s “gamers”.
What is the importance of the Brazilian market for G.Games, and how does the company intend to expand its presence and attract more players in Brazil?
Brazil is of great importance to all game providers, we know that the market is not only large in numbers, but also in adaptability and acceptance of players to novelties. Although it is still a maturing sector, Brazilians learn quickly and are willing to try new forms of entertainment. We are the country of people who know how to have fun. So, our main goal is to bring this entertainment in an innovative and safe way to these players.
Can you share details about any strategic partnerships or collaborations that G.Games is seeking in Brazil to strengthen its position in the market?
We are partnering with aggregators and platforms that facilitate the distribution of our games in the country, as well as with major international operators. In addition, we are handpicking key operators to launch our multiplayer project in the market together with us. We understand that those who first launch something innovative will always be remembered.
How is G.Games dealing with local regulations and requirements in Brazil to ensure compliance and offer a safe and fair gaming experience?
G.Games already works with several regulated markets, we understand our responsibility in offering fair games to players. We are adapting all the requirements that the sector demands so that we are in compliance with the regulation. For us, this is an essential step for the market to grow in the right direction.
What specific challenges has G.Games encountered when entering the Brazilian market and how is the company overcoming these challenges?
G.Games initially entered Brazil through major international operators active in the market, our challenge, and greatest goal is to present innovative games within a sea of other games already existing in the industry, and gain visibility. In data from 2023, we saw that there are more than 2500 game providers, many of them are trying to enter the Brazilian market. Standing out goes beyond delivering good content.
Does G.Games have any plans to launch events or special competitions in Brazil that may engage the local community of players?
Our multiplayer project is our main focus. And we believe in its success in the Brazilian market. I cannot give more details yet.
How is the company using feedback from Brazilian players to improve its games and offer a more personalized experience?
Although we are a B2B company, where our direct customers are the operators, we believe in the goal of delivery being for the players, they dictate what stays and what does not. Everything we develop is based on data we have internally. However, we know that operators have a better understanding of their players and we seek to listen to their feedback working with what engages the most, as well as presenting innovations.
What are G.Games' expectations for the growth and impact of its new multiplayer game projects in the Brazilian market in the coming years? Fairs and events they will participate in, for example
Brazil is in focus, as I mentioned, in research we conducted for the launch of our multiplayer project, we created a persona, with a profile that meets a large part of the Brazilian public – the gamer! Our partnerships with the right operators will attract an audience that is not yet in the online casino, but breathes digital, and spends a lot of their entertainment time with video games. There is still much room to grow in Brazil!
As for fairs, we understand that they are great opportunities to meet and connect with people from the industry. This week, we have the SBC Summit Lisbon, with many Brazilians as an audience.
Later this year, we have the SBC Latinoamerica in Miami and SiGMA Malta, events with immense visibility with the presence of big names. I must also highlight that next year, major events will take place in Brazil, bringing professionals from all over the world to our country. And of course, we cannot be left out!
Source: Exclusive GMB
