Ad:s paid search, according to Sportradar, increases operator sign-ups by over 30 percent and first-time deposits by more than 40 percent.
Press Release – Sportradar today announced the addition of paid search to its ad:s marketing service, enabling operators to more effectively reach and engage customers searching online for betting and gaming topics.
With paid search receiving up to 50 percent of the digital marketing budgets of operators, this enhancement of ad:s means that Sportradar's industry-specific marketing service now covers all major digital advertising channels, allowing operators to acquire customers comprehensively and efficiently.
By integrating their premium content, including live data, live odds, and real-time jackpots, into operator websites to create dynamic landing pages, Sportradar's ad:s paid search now provides operators with greater search coverage, increased ad relevance, and more precise targeting. This superior addition addresses the historical challenges of SEO, ensuring that search results now reflect the interests and content preferences of customers.
Beta testing of the ad:s paid search solution has shown an increase of more than 30 percent in customer registrations and more than 40 percent in first deposits.
Nikolaus Beier, Senior Vice President of Marketing Services at Sportradar, stated: "Paid search is an essential marketing channel for betting operators to acquire customers. Only Sportradar, through the combination of our unmatched expertise and innovative technology, can offer the most effective, efficient, and comprehensive paid search solution in the industry for operators' customer acquisition efforts."
Paid search is the latest channel added to Sportradar's ad:s marketing services. Launched in 2019, ad:s' patented multichannel marketing technology delivers data-driven campaign efficiency across programmatic display, video, audio, digital-out-of-home (DOOH), and paid social media, as well as sponsorship services for over 150 operators worldwide.
