The KTO online sports betting and gaming platform has a new ambassador in Brazil. It is the five-time world football champion and broadcaster Denílson. The partnership launch took place this Monday (10), during the "Denílson Day", an event promoted by the professional for the development of his personal brand.
With the arrival of the former multi-champion athlete and currently a commentator and presenter for Grupo Globo, KTO reinforces its humanized communication strategy, with a light and fun approach that helps promote a safe responsible gaming experience.
With the partnership, KTO will have Denílson as the protagonist of advertising campaigns, events, and content for social networks. It will also be one of the master sponsors of the Denílson Show channel on YouTube, with its brand exposure in podcasts, videos, and special series.
"I am very happy and excited about the new partnership with KTO, and also with the new phase of the segment, now with the market regulated in Brazil. I have been following and admiring KTO's work for some time and that's why I chose to live this new phase with a brand that has everything to do with me,” states Denilson.
Along with Denílson, KTO incorporates at least three more influencers who together have over 17 million followers on social networks: Chico Garcia, Jackson Follmann, and the profile “Se Ficar Puto É Pior”. They will produce proprietary content for their digital profiles and participate in person at events and campaign recordings for the brand.
“The story, image, and personality of Denílson represent very well the values of KTO, and reinforce the positioning of a brand that has always been guided by responsible gaming through light and fun communication, typical of our community. As one of the first companies to obtain the definitive operating license in Brazil, we have the commitment to maintain this approach, promoting a safe environment for responsible fun,” highlights the head of marketing and creativity at KTO Brazil, Andreas Müller.
Founded in 2018 with the goal of transforming the sports betting universe in Brazil, KTO – Know the Odds, offers a straightforward betting platform for sports enthusiasts. It operates in the betting markets on various sports modalities, in addition to special promotions and interactive online entertainment. KTO's commitment is to promote a reliable, safe, and appropriate gaming experience for those who want to have fun responsibly. Visit: kto.bet.br.
Source: GMB
