Pragmatic Play has launched its sports betting in the UK through Dazn Net. Pragmatic Play sports betting was first introduced in Spain last year and earlier this year in other parts of Europe, including Germany, with both companies assisted by Dazn Bet.
In this collaboration, Dazn Bet UK uses the Pragmatic Solutions Player Account Management (PAM) platform to facilitate integration with the Pragmatic Play Sportsbook. Now, Dazn Bet UK players can enjoy a range of features, including player props, bet builders, and pre-match and in-play data. It will also allow players to access new horse racing betting products.
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, said: "We have long wanted to bring a competitive sports betting product to the UK market, and we are proud to achieve this latest milestone with the launch of our horse racing betting product. The UK is arguably the most competitive and mature sports betting market. The collaboration between Pragmatic Play and Dazn Bet will expand into new areas and launch new products, strengthening our respective growth plans. So far, the early signs of our launch in the UK have been very positive."
Daniel Berthold, General Manager of Dazn Bet Germany, Austria, UK, and new markets, added: "Launching our new sports betting in the UK is an important milestone for Dazn Bet, perfectly aligning with our mission to provide innovative, dynamic, and engaging sports betting experiences to UK customers based on the solid foundation established in Spain and Germany. This move allows us to bring our unique proposition to the UK and support our growth objectives in this highly competitive market."
The global expansion of Pragmatic Play has been the subject of several recent news items. In July this year, Pragmatic Play brought its live casino products to the Netherlands with OneCasino, and in August, it integrated its slots, live casino, and virtual sports games portfolio with Betxico. Recently, Pragmatic Play partnered with Sazka in the Czech Republic to provide its slot game portfolio to the operator.
