Sportradar has added paid search to its ad:s marketing service, allowing operators to more effectively reach and acquire customers searching betting and gaming-related topics online.
With paid search receiving up to 50 per cent of operators’ digital marketing budgets, this enhancement to ad:s means Sportradar’s industry-specific marketing service now covers all major digital advertising channels.
“Paid search is an essential marketing channel for betting operators to acquire customers,” said Nikolaus Beier, SVP marketing services at Sportradar.
“Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”
