Digital marketing campaigns involve not only creativity but also strategy, testing, and optimization. Their goals are always conversion. Behind this, there are essential elements that must be considered to increase this rate and obtain a higher return on investment. For this, it is necessary to plan
In a recent article for GMB, 1win Partners highlighted Latin America as a major epicenter of iGaming and described some details about some of the countries in the region. Now, the company delves into more details about one of them, Argentina, identified as the new "Star Market" for its operations in
During Monday’s Global Gaming Expo education session “Future Proofing Casinos — Brand Relevance, Digital Marketing, and Influencer Strategies,” industry leaders discussed effective marketing strategies within the gaming sector. The panel emphasized the importance of defining a brand’s identity, usin
Sportradar has added paid search to its ad:s marketing service, allowing operators to more effectively reach and acquire customers searching betting and gaming-related topics online. With paid search receiving up to 50 per cent of operators’ digital marketing budgets, this enhancement to ad:s mean
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