Global sports betting brand Parimatch has announced a new partnership with Nottingham Forest Football Club to welcome the upcoming 2024-25 Premier League season.
Under the sponsorship agreement, Parimatch, operated by the UK's BVGroup, will become the official betting partner of Forest in the UK.
The Parimatch news office expressed great enthusiasm for this new partnership, stating: "We are thrilled to establish a new partnership with Nottingham Forest for the upcoming Premier League season.
"Nottingham Forest is set to have an exciting season as they continue to rebuild their status in the top tier of English football. By establishing this new partnership, Parimatch has reinforced its commitment to supporting global sports."
Nottingham Forest's Chief Operating Officer, Paul Bell, added: "We are delighted to welcome Parimatch as an official partner of Nottingham Forest Football Club. We look forward to working with them in the 2024/25 season and welcoming them to the Forest family."
On top of its sports sponsorship portfolio, Paimatch also renewed its partnership with Leicester City for the 2024/25 Premier League season last month.
This partnership initially started in the 2020/21 season and is still ongoing, with Parimatch becoming the official betting partner of the football club—marking the fifth consecutive year of collaboration between the two companies.
On this success, Parimatch commented: "We have been working with Leicester City Football Club for four years, and we are honored to extend our partnership for another season. Leicester City's return to the Premier League promises an exciting season. Renewing the partnership further strengthens our commitment to supporting global sports."
