888Africa has announced an agreement with Benfica, Portugal’s most successful football club, to become the club’s official sports betting and gaming partner for Mozambique and Angola.
888bets branding will feature at all home matches played at the legendary Estádio do Sport Lisboa e Benfica. In addition, 888Africa will work with Benfica to create "unique and engaging content" for football fans and launch a series of competitions and giveaways, from signed shirts and footballs to match tickets.
As Benfica competes in the UEFA Champions League and aims to win its 39th Primeira Liga title, the partnership will create additional opportunities for fans to connect with their club and add an extra layer of entertainment to the season.
With a major footprint in Mozambique and Angola - two markets that have a strong cohort of Benfica fans - 888Africa's partnership with Benfica will help raise awareness of its innovative and content-rich offer as it looks to expand market share.
Founded in March 2022 as a joint venture with evoke plc, 888Africa’s ambition is to expand and be a market leader across selected African regulated online markets.
Since its launch, the business has grown rapidly, having recently hit three million first-time depositors in Kenya, Tanzania, Mozambique, Zambia, Angola and the Democratic Republic of Congo through its strong and differentiated brands, 888bets and BetLion.
