The entity began its plan to expand its operations and increase its business opportunities.
Colombia.- Starting November 1st, the Risaralda Lottery will begin to be marketed in the department of Santander, this in accordance with the commercial objectives of the entity and the guidelines of the governor Juan Diego Patiño Ochoa regarding territorial expansion and product positioning.
This is a very relevant milestone for the entity, considering that to date the Risaralda Lottery is not marketed there, undoubtedly, this commercial alliance will allow the positioning of the Lottery, generating new business opportunities that ensure more contributions to health.
This commercial opportunity arises as a result of the visits that are being made throughout the national territory, tours in which there are spaces for feedback with the sales force, or as in this case, seeking new business for the Lottery.
“We are very happy and satisfied with the result of this visit that we were conducting in the department of Santander, we had the mission to reach the distributors to whom the Risaralda Lottery is not reaching, thus we will start selling the Lottery in a department with all the potential to exploit our product, we managed to concretize and join efforts to achieve this commercial articulation and from November 1st our Lottery will begin to be sold in Santander,” indicated Bibiana Garcés González, manager of the Risaralda Lottery.
Similarly, the manager indicated that the Risaralda Lottery commits to generating actions to contribute and promote the sale of the product with commercial activities that allow the local sales force to incentivize the sale of the product and positioning mainly with the population of Bucaramanga and the rest of the department.
The expansion of Risaralda Lottery in Santander is part of the program of the entity to position itself in the country that had as its first objective to expand operations in the Coffee Axis. The beginning of these tours took place in the city of Armenia, activity led by Bibiana Garcés González, who declared: "Very happy to honor such an important job as the one done by the sales force on the streets, our beloved lottery sellers, whom we appreciate for all the work they do daily achieving something as important as transfers to health."
See also: Risaralda Lottery turned over more than USD 400,000 to the health sector in the first quarter of the year
The activity that was carried out was the start of the route that the Risaralda Lottery is going to undertake with the aim of getting closer to the sales force, that is, the lottery sellers nationwide.
As explained by the entity, the main intention is to strengthen that link with them, who are first-hand the ones who bring the product to the final customer; it was also a space to meet the manager Bibiana Garcés González, socialize new bets of the Risaralda Lottery and listen to the ideas of those who sell the lottery daily.
