The alliance, which will be held for the second year, focuses on increasing awareness about safe and responsible gaming practices. The campaign will include a strong presence in NFL stadiums.
United States.- MGM Resorts International and its subsidiary BetMGM have partnered with the American Gaming Association (AGA) to promote awareness of responsible gaming as part of Responsible Gaming Education Month, celebrated in September.
This alliance, which focuses on increasing awareness about safe and responsible gaming practices, marks the second consecutive year that both companies will take their initiatives to the stadiums of the National Football League (NFL), significantly increasing the visibility of the GameSense program.
This year, GameSense messages will be prominently displayed in ten NFL stadiums, including Acrisure Stadium (Pittsburgh Steelers), Allegiant Stadium (Las Vegas Raiders), and MetLife Stadium (New York Jets), among others. "We are thrilled to bring Responsible Gaming initiatives directly to fans at these NFL stadiums again this season," commented Rhea Loney, chief compliance officer of BetMGM, adding: "We are setting a new standard of safety and awareness in the industry."
Joe Maloney, senior vice president of Strategic Communications at the AGA, commented: "Collaboration is essential to strengthen our collective responsibility efforts. Both in their work with the AGA and throughout the legal and regulated gaming industry, MGM Resorts and BetMGM continue to be leaders in forming innovative partnerships that significantly promote responsible gaming."
The program is designed to educate both novices and avid gamers on safe and responsible ways to gamble.
In addition to this stadium campaign, MGM Resorts and BetMGM have announced a series of additional initiatives for Responsible Gaming Education Month 2024. Among them, a contribution of USD 440,000 to fund research on responsible gaming, led by the International Center for Responsible Gaming and the Kindbridge Research Institute stands out.
"The importance of funding research on Responsible Gaming can never be overstated," said Stephen Martino, senior vice president and director of Regulatory Compliance at MGM Resorts, adding: "It is imperative that our company supports efforts to better understand the diverse impact that gaming has on various populations."
See also: AGA records record commercial gaming revenue of USD17.630m in the second quarter
Furthermore, at all MGM Resorts establishments in the United States, GameSense messages will be displayed on table games and Gaming Machines, with over 8,000 machines equipped with QR codes that provide access to educational resources.
The 1xBet team actively participated in all exhibition events in Lisbon, from September 24 to 26.
Press release.- 1xBet could not miss the SBC Summit 2024, one of the largest forums dedicated to the betting and gambling industry.
From September 24 to 26, more than 25,000 professionals and 450 speakers gathered at the Feira Internacional de Lisboa. Conference participants exchanged experiences and discussed market prospects and changes in European gambling regulations.
1xBet became the premium sponsor of the forum. Its team actively participated in all exhibition events, presented updates to the gaming platform, and discussed the benefits of the 1xPartners affiliate program. Senior executives from 1xBet actively communicated with guests at the booth, answered all questions, and held a series of negotiations with potential partners.
Visitors to the booth not only learned more about the secrets of the business but also participated in the draw for valuable prizes, which caused a great stir. Among the gifts were Apple brand gadgets, PlayStation, exclusive Nike sneakers, and tickets to the VIP area of the FC Barcelona match. While waiting for the lucky winners to be named, guests enjoyed refreshing cocktails, pleasant communication, and productive networking. The activities at the 1xBet booth attracted great attention and left the warmest memories for the visitors.
See also: 1xBet: "We actively promote a culture of responsible betting"
