His determination has been at the core of Soft2Bet since its creation in 2016. He also brought clear strategies and a commitment to fostering a cohesive team culture focused on growth and improvement. A globally known iGaming turnkey solutions provider, Soft2Bet announced that, during the SBC Summit in Lisbon, Portugal, on September 26th, its founder and CEO, Uri Poliavich, was selected in the ‘Leader of the Year’ category at the SBC Awards.
Poliavich was selected for this honor based on his exceptional leadership, passion for innovation, and dedication to philanthropy. His determination has been at the core of Soft2Bet’s spirit since he founded the company in 2016. With his clear strategic vision and a commitment to fostering a cohesive team culture focused on growth and improvement, Soft2Bet has evolved from a small team into a leading global B2B and B2C iGaming company, developing revolutionary industry solutions. Over the past year, Soft2Bet has made significant investments and experienced massive growth with its innovative Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement.
Moreover, the company recently launched Soft2Bet Invest, a fund aimed at supporting growth-stage and mature companies harnessing pioneering technologies in casual gaming, AI, and high-margin gaming software solutions. With an initial fund of over USD 55 million, Soft2Bet is looking to collaborate with companies and educate participants at G2E about its vision for revolutionizing the iGaming industry.
In 2020, Poliavich established The Yael Foundation -named after his wife- to support and build Jewish schools in the diaspora. The foundation, which fuels his commitment to business growth and success, currently supports nearly 13,500 children across 83 schools in 35 countries.
Poliavich expressed his gratitude for the awards by saying: “It is a great honor to be named ‘Leader of the Year’ and for Soft2Bet to be acknowledged for their ‘Innovation in Mobile’ and ‘Innovation in Casino Entertainment’. These recognitions highlight Soft2Bet’s significant achievements in product development and global expansion over the past year, as well as our team’s commitment to raising the bar as a forward-thinking iGaming platform provider.”
