The achievement is one more step forward in a very positive year for Boomerang, a brand in constant progress in terms of visibility, market presence and influence among affiliates. This week, Boomerang Partners was honored with the SBC Award 2024 for Rising Star in Sports Betting. This was earned distinction by the industry community for the company’s achievements this year.
In this sense, the prize reflects the brand’s success with sportsbook products and striking partnership agreements. Boomerang Bet is a company’s flagship betting brand. Boomerang experienced remarkable business progress, expanding fivefold in the betting direction while focusing on sports traffic. Strategic partnerships with famous football club AC Milan as its Official Betting Partner in Europe and women’s football star, Swiss and Juventus striker Alisha Lehmann, have significantly boosted the development of Boomerang Bet. Covering over 120,000 professional sports events annually, it provides a seamless and enjoyable betting experience.
The SBC Award was granted to the company at the ceremony on the final day of the SBC Summit 2024, where Boomerang showcased its affiliate program and focus on sport. It features over 15 active iGaming brands, including 10 with a mix of sports betting and casino components, and provides top conditions for its partners, bringing sports betting traffic. Boomerang’s booth F1 attracted numerous visitors with engaging performances and exciting ticket giveaways for AC Milan’s home matches. Two lucky winners from Boomerang’s guests and partners will be able to choose a match to attend.
Vitalii Prokofev, CEO of Boomerang Partners, stated: “It is very cool and valuable to receive an award in the Rising Star in Sports Betting category. This year has been our top achievement, driving growth and development. We started working with AC Milan and Alisha Lehmann, strengthening our positions in the industry. We are becoming increasingly visible and recognizable; this is a natural process. We will continue to progress.”
