Casumo announced the completion of its most significant brand reshaping to date. The company developed its new image in collaboration with the international design and film company Snask.
At the heart of the brand reshaping are Casumo's new "ABC" core values: Ambition, Belief, and Care. These values are intended to reflect the company's desire to break boundaries, foster collective achievement, and maintain a caring attitude towards challenges.
In addition to repositioning company values, the brand reshaping strategy also aims to introduce more color choices and create a unique look that connects customers with Casumo.
Casumo's Chief Marketing Officer, Nikola Jellačić, emphasized the importance of authenticity in implementing this new style, hoping to ensure that even if the brand's aesthetics are imitated, Casumo can still be recognized as the original.
The entire brand reshaping process involved extensive brainstorming, using a range of design tools, and exploring artificial intelligence technologies like ChatGPT to refine the company's messages and values.
Discussing the brand reshaping efforts, Jellačić said: "The Snask agency has been an excellent partner. I want to thank the entire creative studio team and my team's brand team. They have taken on a formidable task, and the brand reshaping is just the beginning of the story.
"The brand's legacy is very good. The focus of the brand reshaping is on how to sharpen the edge. How do we clarify what we want to become? We want it to stand out. We want to celebrate Casumo's uniqueness. We want it to be recognizable at a glance. We want to continually stand out."
Previously, Casumo had just announced a new leadership team and appointed several new industry executives.
