Provider BGaming announced the launch of its new slot machine Snoop Dogg Dollars, developed in collaboration with the legendary rapper himself, marking the organization's first-ever celebrity-branded slot product.  

The game was also developed in collaboration with Roobet and Casinolytics, and has been available on Roobet since September 25. Snoop Dogg Dollars will be released on a wider network on October 30.  

The game features cluster wins and multiplier mechanisms, with Snoop Dogg also creating his own voiceovers for the game, and the soundtrack includes a range of hip-hop classics. The game also offers bonus buy options, as well as scattered accumulative free spins.  

BGaming Product Head Alexandr Shavel commented on the latest developments, stating: "Snoop Dogg is one of the most renowned rappers in the world, his legendary career spans decades, and he remains as captivating as ever.

"In an inspiring world of hip-hop music and unique West Coast backdrop, players will be immersed in a world where hip-hop music dominates. Snoop Dogg Dollars is a celebration of Snoop Dogg's career, and we hope players will appreciate this true master together."

So far, BGaming's third quarter has been busy, entering the Bulgarian and Lithuanian markets in collaboration with Inbet and Uniclub, as part of a new phase of European expansion.

To further implement this strategy, the provider also announced a new agreement with BlueOcean Gaming in August. Recently, the company also reached an additional cooperation agreement with Casinowebscripts.