Rank Group has secured a content uplift for its UK offering by forming a strategic partnership with Playson.
The collaboration will see Rank Group’s various UK-facing brands, such as Mecca and Grosvenor, add the supplier’s roster of slot content to their online casino lobbies, providing Playson with growth through several channels.
Paul McInnes, Sales Manager at Playson, stated: “We are thrilled to enjoy further growth in the UK with this major partnership and continue to offer our unparalleled array of slots to players across Europe.
“We are confident that with Rank Group’s significant presence in the market, combined with our stimulating and graphically driven slots, this latest partnership will deliver business growth for both organisations.”
Facilitated via Pariplay’s Fusion aggregation platform, players across Rank Group’s UK brands will benefit from the integration by gaining access to Playson’s slots, including Coin Strike: Hold and Win, Royal Coins 2: Hold and Win and Energy Coins: Hold and Win.
Nolan Frendo, Casino Games Manager at Rank Group, added: “Playson’s slots are in high demand across the UK and Europe, and we are delighted to integrate a selection of their games across Rank Group’s iconic brands.
“We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.”
Playson’s Deputy CEO, Vsevolod Lapin, recently spoke to CasinoBeats about the studio’s decision to introduce a new ‘GET MORE!’ slogan, stating an aim to reflect the firm’s “evolution, ambitions, and commitment to delivering business value to partners and players”.
