The association will be for two years and will cover the entire European territory, with the exception of Spain.
Spain.- VERSUSbet, the sports betting and online casino brand of Grupo Orenes, has become the new sponsor of the club Real Madrid. It is an association for two years, which will cover the entire European territory, except for Spain.
The agreement was made official by Emilio Butragueño, Director of Institutional Relations at Real Madrid, and Javier López Cerrón, CEO of Grupo Orenes.
During the presentation, Javier López Cerrón, CEO of Grupo Orenes, said: "For us, it is a very important milestone. At VERSUSbet we always want to be close to the best, and Real Madrid is one of the most important clubs in the history of international sports, an institution with which we want to share great successes. This agreement is a fundamental pillar for our international expansion."
Meanwhile, in July, Sevilla FC and Versus presented their collaboration agreement in which the Spanish company becomes the official partner of the Sevillian club for Latin America for the next three seasons.
The reached agreement allows Versus to offer its active clients in hospitality, the use of the intellectual property and image rights of the club to promote the betting house throughout the Latin American territory where Sevilla FC has a significant number of followers and fans, and which is one of the benchmarks of LALIGA.
The company also signed an international collaboration agreement with Juventus F.C., thus becoming the official betting house of the Italian club for Latin America.
The presentation took place at the Allianz Stadium in Turin with the presence of Francesco Calvo, General Director of Revenue and Football Development at Juventus, Pedro García Cuestas, Secretary General and Director of Institutional Relations at Grupo Orenes, and Fernando Mármol, Marketing Director at Grupo Orenes.
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According to the firm, the agreement allows Versus to offer its active clients in "hospitality", the use of the intellectual property and image rights of the club to promote the betting house in the Latin American territory. In this initial stage, the alliance will last until 2027.
