Sports betting and online gaming platforms total 1 billion accesses per month in Brazil. The data comes from an exclusive survey by digital consultancy Bites using the SimilarWeb data analysis tool. The most accessed among 100 sites are Betano (26th), bet365 (28th), Betnacional (44th), Esporte da Sorte (56th), EstrelaBet (75th), 7gamesbet (93rd), and Superbet (100th).
The numbers show that bets are only surpassed by e-commerce, which has 1.2 billion monthly accesses. Betting platforms have seven sites among the 100 most accessed in Brazil, and are even ahead of adult content pages, which totaled 719 million visits.
The study by Bites using the SimilarWeb data analysis tool was exclusively granted to Malu Gaspar's blog, from O Globo. It points out the most accessed as: Betano (26th position among the 100 most popular sites), bet365 (28th), Betnacional (44th), Esporte da Sorte (56th), EstrelaBet (75th), 7gamesbet (93rd), and Superbet (100th).
Betano, the leader among the platforms in terms of access volume in the survey, had 97.9 million visits in the period and 44 million unique users. The hundredth place (Superbet) is not far behind, with 41.8 million accesses and 12.8 million unique visitors.
The numbers revealed in the study demonstrate the growth of society's interest in this form of entertainment, which has been increasing year by year. In 2023, the sites received 6.1 billion visits, an increase of almost 80% over 2022. In the current Bites study, the growth trend is clear, with 1 billion visits per month, which could lead to a 100% increase over last year.
In them, practically the same companies were the most sought after, with Betnacional moving up one position compared to Esportes da Sorte, now in fourth place among the most accessed bets.
Source: GMB
Continuing its commitment to growth and expansion, Play55, recognized for its success in the lottery and capitalization market in Brazil, announces the hiring of Adalberon Soares as the new network manager. Adalberon's arrival marks an important step in the company's strategy, focused on strengthening and developing the commercial channel through physical sales force and PDVs, in partnership with its B2B clients.
Strengthening the physical sales channel
With extensive experience in the retail market, Adalberon Soares brings with him a solid track record of working with sales forces. His experience is a major asset to boost Play55's presence in the market, integrating the physical sales force and PDVs throughout Brazil. The main focus is to increase the efficiency and performance of the teams, generating a positive impact on sales and the end customer experience.
“The hiring of Adalberon is a strategic move for Play55. We believe that his expertise and market vision will significantly contribute to the strengthening of our sales channels”, highlights Renato Saladino, CEO and partner of Play55.
UniPlay55: The new tool to empower sellers
Play55 is investing in technological solutions to further empower its sales force with the development of UniPlay55, an innovative tool being developed with a launch scheduled for 2025. UniPlay55 will offer sellers access to knowledge, various trainings, incentive campaigns, and other essential tools for success.
“We want our sellers to feel empowered and motivated, with access to the best tools and training in the market. UniPlay55 will be a game-changer in the way our sales force interacts with end customers and our products”, emphasizes Adalberon Soares.
B2B partnerships as a competitive differentiator
Play55, which stands out for the innovation and customization of lottery and raffle platforms, continues to invest in B2B partnerships to boost its growth. With Adalberon's support, the company hopes to intensify collaboration with our regional partners, maximizing results and ensuring closer and more effective support to operations.
“Our goal is to develop a robust and integrated sales channel, providing a competitive edge to our partners. We want not just to sell, but also to add value to each client's business”, comments Adalberon Soares.
Commitment to operational excellence
Play55 remains firm in its purpose to lead the regulated lottery market in Brazil. With continuous investments in technology, people, and processes, the company reinforces its commitment to operational excellence and sustainable growth.
The arrival of Adalberon Soares and the development of UniPlay55 reflect this vision, bringing not just leadership, but also the ability to innovate and transform the market along with Play55.
For more information about Play55 and its products: www.play55.com.br.
Source: GMB
In a relaxed and fun gathering, the MSL Group and the State Lottery of Minas Gerais celebrated the launch of the disruptive "Trem das 11". Among authorities, press, and merchants, the team presented all the attractions of the new product at Praia do Buritis space in Belo Horizonte, to the contagious sound of Grupo Tradicionalmente.
The new lottery game in the "Passive or Traditional Lottery" mode, will pass on 21% of the net revenue from sales to social actions developed by the State Government of Minas, in addition to fostering retail with an exciting and affordable product.
For the CEO of Grupo Mineira da Sorte Loterias, Roberto Quattrini, the new product will stimulate the economy of Minas Gerais, awarding thousands of people every week.
"This is an innovative and exciting lottery game. It's a legal game that protects the consumer, with a considerable percentage of prizes and unmatched by any capitalization titles offered to the people of Minas so far", tells.
The game is defined by the 11/22 mode, with a total of twenty-two numbers, in which eleven numbers can be drawn, starting at 01 and ending at 22, totaling 705,432 distinct combinations.
There are two forms of draws, one mechanical through the numbers for the main draw, and the other in an automated and digital form for the regional draws, ensuring total randomness in the awarding process.
In the main draw, mechanical, the winners of the main prize will be the bettors who hit eleven (11) or no numbers (zero hits). Also wins second, third, and fourth prizes, consecutively, with 10 or 1, 9 or 2, and 8 or 3 hits. The drawn values will range from R$ 5 to R$ 250,000 and will be announced prior to the start of sales of each ticket extraction.
In the case of the main draw not having winners of the 11, or in the zero (0) hits, the main prizes of the following draws will be increased (accumulation or jackpot mode).
In the regional draws, there is no accumulation and the bettors will be divided based on where they purchased the ticket into 12 subgroups, according to the 12 mesoregions of the state of Minas Gerais established by IBGE. For each region, the draws foresee the awarding of regional prizes if the bettor registers the ticket in the app (APP) that will be available soon.
The consumer can also purchase the "Casadinha" bet. In this case, the ticket will come with the normal bet and a mirror version, i.e., with all the remaining numbers. This way, the bettor competes with all 22 (twenty-two) available numbers (from 01 to 22), distributed in two versions purchased.
With a cost of R$ 5 (R$ 10 in the case of Casadinha), the product is sold exclusively at points of sale authorized by MSL throughout the territory of Minas Gerais and has been available since September 30.
Source: GMB
