The representatives of the company gathered their clients in Madrid at an exclusive event to promote joint growth and thank them for their trust.
Spain.- With an exclusive event at the renovated Santiago Bernabéu Stadium in Madrid, Grupo Codere held a meeting with its clients where the company's executive team shared the organization's strategy to consolidate its leadership in the Spanish sports betting market, supported by product innovation and excellence in customer experience.
Gonzaga Higuero, CEO of Grupo Codere, highlighted the positive evolution of the company in Spain after its successful financial restructuring: "The trust of our clients is the key to our success. Thanks to their commitment, we maintain our leadership and build together a path of profitable and sustainable growth," Higuero assured.
Among the achievements of the past year, the Codere team valued that Brand Finance recognized the company as one of the 100 most valuable in Spain, which generates a differential value that translates into market leadership, higher revenues per point of sale, and a closer relationship with customers. The key pillars defined by Codere to strengthen its leadership are: talent, technology, and brand.
Emilio Miranda, country manager for Spain, said: "Our clients bring their knowledge of the end user and local management, while Codere offers a consolidated brand, cutting-edge technology, and highly profitable products. This combination has proven to be the formula for success."
Furthermore, Codere assured that the company continues to bet on innovation with cutting-edge technological developments. Among its latest innovations is Automated, a revolutionary betting terminal with dual touch screen, immediate access to live events, statistics, and results.
In addition, the company has expanded its offer with new functionalities, types of bets, sports, and competitions, including e-leagues, for both football and basketball, with various providers and competitions.
"The evolution of its mobile application, now 'My Codere', revolutionizes the experience of its clients, allowing them a more complete and personalized participation, with absolute control over their bets," highlighted at the meeting.
On the other hand, they emphasized the importance of having an advanced technological infrastructure, which provides efficiency and security, explaining that Codere strengthens its technological infrastructure with a specialized team in betting, product development, and constant monitoring.
In this regard, Agustín González, Director of Technology at Grupo Codere, stated: "Technology is the engine of our evolution. We continue to innovate to offer the best betting experience, with maximum security and efficiency."
The group optimizes its processes with artificial intelligence and robotization, which allows anticipating and resolving incidents ensuring a smooth and secure operation. The Technology team continuously works on the evolution of its infrastructure to guarantee flexibility, performance, and maximum security.
For his part, Hristo Ruslanov, Director of Trading, shared the latest advances in risk management, highlighting the company's know-how and its rigorous controls: "Our specialized team in trading and risk management has advanced tools to optimize margins and ensure a safe and responsible gaming environment. We apply four levels of differentiated control, a process designed to optimize the management of bets instead of having to reject them."
To conclude the day, attendees enjoyed the participation of David Meca, 28 times world champion of open water swimming, who shared keys on discipline, perseverance, and a winning mindset. Additionally, they took a tour of the renovated Santiago Bernabéu Stadium, one of the most iconic landmarks in Madrid.
"With this event, Codere reaffirms its commitment to profitability and excellence, offering its clients tools and strategies that maximize their growth. Market leader and leader in revenue per point of sale, the company bets on loyalty and a differentiated customer experience, ensuring a mutual benefit that drives the entire network," concluded the team at the meeting in Madrid.
