Recently, a friend asked PASA, how do I start running Facebook ads, and I don't know what to do?
PASA introduces you to the commonly used Facebook advertising tools for cross-border businesses.
1. AdEspresso
AdEspresso is the simplest and most intuitive Facebook ad management and optimization tool. It makes Facebook advertising easy and profitable for small and medium-sized businesses. AdEspresso is a simple yet powerful Facebook ad manager that helps retailers sell more products, expand their fan base, and increase community engagement.
2. audtools Audience Tool
audtools is a very useful Facebook audience targeting tool that can query all hidden interest words on Facebook and provide data on audience size, gender, age, etc., for each interest word. audtools Audience Tool Navigation is a tool website focused on independent site sellers, providing more professional tools and tutorials for friends who are independent site sellers.
3. Facebook Interest Word Tool
The Facebook Interest Word Tool is a good way to attract the right audience through advertising. Learn how to use interest targeting to acquire and convert new audiences. The working method of Facebook interest targeting is as it sounds—it targets things you are interested in. As you scroll through your news feed, you will notice content you have viewed in the past or participated in both on and off the platform. It displays relevant Facebook ads through products, people, events, and many other types.
4. Revealbot
Revealbot is a professional digital advertising automation tool suitable for Facebook, Google, Snapchat, and TikTok. It helps marketers create dozens of ad variants on a large scale, manage them automatically using rules, obtain cross-platform reports, and automatically promote the best posts.
5. Qwaya
Qwaya is a technology company focused on building social media marketing tools. Qwaya is an expert in Facebook marketing and has assembled a world-class team with extensive experience. The goal is to build a powerful yet complex tool that is easy to use, reasonably priced, and available to a wide range of advertisers and agencies worldwide.
6. Adobe Spark
Adobe Spark is a task-based unified web and mobile application developed by Adobe Inc. With drag-and-drop technology, Creative Cloud Express enables users to create multimedia content including social media posts, stories, invitations, and marketing materials such as logos, flyers, and banners. Creative Cloud Express includes templates, fonts, royalty-free photos, and other creative assets.
7. SharpSpring Ads
SharpSpring Ads is a cloud-based campaign management software that helps implement retargeting ads on web, mobile, and social platforms. The software is designed for small to large businesses and comes with a customizable dashboard that allows users to track spending and generate performance reports.
8. Pagemodo
Pagemodo helps small businesses, non-profits, and hobbyists make the most of their Facebook presence by designing and publishing stunning Facebook pages for free. Pagemodo offers beautiful and customizable templates, easy-to-add features such as slideshows, videos, contact forms, and maps, as well as powerful social media tools like fan coupons and like gates.
9. Adstage
Adstage is a powerful cross-channel advertising management platform that helps in-house marketers and digital agencies easily report, automate, and manage paid search and social campaigns under one roof. Adstage's reporting and automation platform is a self-service cross-network online advertising platform that helps create and manage cross-network campaigns and automate workflows, enabling businesses to measure ad performance, gain comprehensive insights into their campaign performance, and streamline campaign optimization.
