According to The Wall Street Journal, Meta is accelerating the automation of its advertising business, planning to have the entire process of ad placement completed by artificial intelligence by 2026. Advertisers will only need to provide product images and a budget, with the rest handled by AI.As a
In the forecast by Research and Markets, by 2028, the global online gambling market is expected to exceed $213 billion. iGaming, which includes online casinos, sports betting, virtual lotteries, online poker, and other forms, has been thriving since the pandemic. By 2025, with the deep application o
Phased deployment is the correct way to make Meta ads more valuable — A practical guide for gambling operatorsAs a gambling operator, when promoting overseas or launching independent Meta ads, you often hear doubts like: "Thousands of dollars have been spent on ads, why are there still no orders? I
The Advertising Industry: AI is Taking Over EverythingThe disruption of the advertising industry by artificial intelligence is no longer a distant prophecy. Giants like Google and Meta are heavily investing in image and video generation technologies not just because of their broad prospects, but bec
Meta's New Advertising Tool for Gambling Operators: Co-Creation Ads to Leverage User EngagementFacing fierce competition and rising advertising costs, gambling operators fear their ads might just be money down the drain. However, Meta's co-creation advertising system is bringing about a revolution,
AK777 is a highly popular online gaming platform, known for its diverse range of games, ongoing brand development, and extensive player base.AK777 offers a variety of gaming options, including classic casino games (such as blackjack, roulette, and poker), modern video slots, and live interactive dea
Meta is restructuring the foundation of the advertising industry with AI. With Zuckerberg's high-profile launch of three AI advertising engines, some industry insiders bluntly say: "This could be a major purge of ad placement personnel."Is this technological revolution just a gimmick, or a disrupti
KakaoTalk is one of the most popular instant messaging apps in South Korea, developed by Kakao Corp, and now has over 100 million users worldwide. It is not just a chat tool, but also integrates various functions such as voice calls, group chats, emoticons, file transfer, social content, and game a
As the "gold standard" of the global online gambling industry, the Malta Gaming Authority (MGA) license is the preferred qualification for international operators due to its high credibility, full business coverage, and compliance with EU regulations.Why Choose the Malta License (MGA)?1. Highest Gl
Hash gambling games are reshaping the technological foundation of the online gambling industry, with decentralized gameplay centered on "provable fairness" becoming a focal point of attention for many practitioners.For operators, hash gambling is not only an innovation in the form of games but also
After Catena Media confirmed further layoffs in the first quarter, Imogen Goodman delved into the real reasons behind the massive layoffs in Gibraltar and Malta, two industry hubs.iGaming Industry Layoff WaveIn early May, the iGaming NEXT conference held in Valletta was particularly lively, with lon
The online gambling industry is highly competitive. How can you accurately reach and convert target users while complying with legal regulations? This article dissects the digital marketing strategies of gambling websites from dimensions such as SEO, paid advertising, social media, KOL collaboratio
In 2025, the global online gambling market continues to surge, and as operators, we understand that what truly captures players is not just the numbers in the prize pool, but the experience and engagement behind the gameplay.Among the many game categories, Real Money Slots are rising with unpreceden
Many people think of a few words when they hear "Facebook Ads":"Burning money" "Complicated" "Can't handle without technical knowledge".In fact, you don't need to be a big company like Apple or Nike to qualify for Facebook advertising.Anyone can advertise to the whole world with a small budget.In t
In today's booming esports and online gaming world, game skins (virtual appearance items) have evolved from mere decorations into digital assets with real value, even becoming a new medium for gambling activities.This phenomenon arises from the financialization of the skin trading market, the specul
Are you still only investing in Google and Facebook? Today, I want to talk about what real "omnichannel advertising" is all about.Among the three platforms of Google, Meta, and Reddit, Google and Meta, as mainstream channels, are the first choice for most advertisers.However, many people always ask: