BetMGM will deliver customised content and betting insights for sports fans in a new partnership with GTG Network.
The Entain and MGM joint venture operator will use GTG’s content engine to harness trillions of data points to share market insights, player statistics and win probabilities for a range of sporting events.
The MLB, NBA, NFL and NHL will be covered by the multi-year deal, which will be rolled out in phases.
Direct-to-consumer content will be produced first before in-app product integrations.
BetMGM will enhance its marketing platforms, including social media, emails and its blog, with GTG-powered player and team insights.
“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics,” said BetMGM’s chief revenue officer Matt Prevost.
“We’re creating an all-encompassing destination based on customers’ individual interests.”
“Nathan Rothschild, CEO of GTG Network, said: “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels.
“Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”
College American football and college basketball will also be in the initial cohort of sports to be covered by the deal, which will then expand to “all major sports,” BetMGM said.
