Affilka by SOFTSWISS, the tech company’s affiliate management software brand, has partnered with 10bet to enhance the latter’s affiliate marketing strategies and market reach.
Through the deal, affiliate management software will be provided to 10bet, assisting with the operator’s approach in its respective markets across Europe, Latin America and Africa.
Seven brands from 10bet have already been launched through the Affilka by SOFTSWISS collaboration, five of which were successfully migrated, while the other two were created from scratch. An additional brand will also follow shortly.
“We are delighted to partner with Affilka by SOFTSWISS,” commented Yotam Peretz, Vice President of Acquisition at 10bet.
“The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”
The company noted that the transition to Affilka by SOFTSWISS from 10bet was “smooth and seamless” thanks to a designated Project Manager within the operator’s team, ensuring “effective migration and ongoing success”.
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, added: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family.
“This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic igaming landscape.”
Back in February, SOFTSWISS reported that the Affilka brand’s affiliate GGR figures doubled in 2023 thanks to “an uptick in partner payments”, with almost 100,000 new affiliate account registrations during the year.
PlayOJO has launched a new global advertising campaign set to roll out in the UK before expanding to Canada, Peru, Spain, Ireland and other markets in 2025.
The ‘Sounds Like OJO Time’ multi-platform campaign features people experiencing the SkillOnNet-owned operator’s jingle in unexpected ways across a range of different situations, such as from the ping of a microwave, car alarms and airport intercoms.
These situations will signal the start of ‘PlayOJO’ as these people become surrounded by a transformed environment featuring an explosion of upbeat music, energetic dance, crazy characters and inanimate objects coming to life.
Peter Bennett, Global CMO of PlayOJO, stated: “We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform.
“We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand’s positioning. Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”
The online casino operator partnered with London-based creative agency Motel to produce each advert, with the films each centred around PlayOJO’s three-note sonic logo and its ‘feel the fun’ tagline.
PlayOJO has launched a number of seasonal marketing campaigns in the past, including producing a campaign revolving around Safer Gambling Week as well as a Halloween-themed advert this time last year.
