NorthStar Gaming has unveiled further enhancements to its Sports Insights content vertical.
The Sports Insights 2.0 package includes analysis of upcoming events, betting strategies, predictions and tips. NorthStar’s in-house team of sports writers will produce these articles.
More casino content such as tips, strategies, game reviews and casino lifestyle articles will further bolster the vertical.
The new features will be complemented by a redesigned homepage incorporating a three-story rotating carousel showcasing key content, articles grouped by topic or sport and a Live Now promotional section.
“Sports Insights 2.0 has been a major focus for our team this year, and we are thrilled to share these new features with our customers," said Michael Moskowitz, chair and CEO of NorthStar.
"Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information.
“The added content should keep our players engaged and help them make informed betting decisions."
A new section offering team and player statistics for sports such as baseball, American football, hockey and basketball has been added alongside enhanced coverage of football.
Injury and player news for the NFL, MLB, NBA an NHL will be integrated via RotoWire.
“Following the completion of this milestone, the Company will continue to make incremental enhancements to Sports Insights based on ongoing user feedback and an evolving product roadmap,” NorthStar said.
