This update improves the management of sportsbook content, offering operators greater control, more agile workflows, and an enhanced user experience.
Press release.- SOFTSWISS is updating its content management system (CMS) for the SOFTSWISS Sportsbook. The new CMS introduces advanced customization capabilities, optimized venue management, and an improved interface, allowing operators to manage their projects more efficiently. These improvements reduce manual labor, minimize errors, and accelerate content updates, ensuring a smooth experience for sportsbook teams and players.
One of the main advantages of the new CMS is its increased flexibility in managing complex settings. Operators can now customize settings with greater precision, allowing tailored adjustments according to their business requirements. The system offers greater content control, which facilitates the optimization of sportsbook offerings, promotions, and betting options.
With improved management, teams can now reduce manual labor by localizing content for different markets, ensuring a more fluid and accurate experience as they expand into new regions. The enhanced interface also enhances usability, allowing teams to update key sections of their sportsbook more quickly and efficiently.
Alexander Kamenetskyi, head of SOFTSWISS Sportsbook, comments: "This CMS is a significant improvement for operators of our Sportsbook. Our goal has always been to provide our partners with the most agile and efficient tools to manage their projects. The latest improvements streamline content updates and enhance accuracy and scalability, allowing operators to focus on creating the best possible experience for players. As we continue to enhance our product, we are excited about the new features we plan to introduce in the coming months."
Recently, the Sportsbook celebrated its fourth anniversary, reporting a 183 percent increase in bets placed compared to the previous year and expanding to 112 projects across 30 casino platforms.
SOFTSWISS is actively enhancing the system with new features planned for upcoming updates. One of the key improvements is a preview function, which will allow operators to preview page updates to avoid configuration errors before the content goes public. Another major update will focus on mobile optimization, enabling a more app-like experience. Instead of traditional vertical navigation, live events will be displayed in a horizontal scrolling format, making the interface more intuitive and appealing for mobile users.
The SOFTSWISS Sportsbook continues to offer cutting-edge solutions to enhance both operator efficiency and player engagement. Recently, the SOFTSWISS Sportsbook Network Jackpot became the first inter-platform jackpot in the industry, increasing player engagement across multiple operators.
