The SBC Summit Latinoamérica will take place at the Seminole Hard Rock Hotel & Casino in Miami, from October 29 to 31.
Press release.- SBC Summit Latinoamérica, which will be held at the Seminole Hard Rock Hotel & Casino from October 29 to 31, Miami, will focus on some of the most exciting gaming markets in the region as part of the Emerging Markets and Technology session. These markets have recently made headlines by diving into the advancements and discoveries that have turned them into key players in the global gaming landscape.
The agenda will start with the keynote “Driving brand success with AI: High-speed partnerships that move the needle”, where motorsports, AI, and strategic brand collaborations will take center stage. The panel will feature star racer Tatiana Calderon, AI visionary Álvaro Meléndez (co-founder and CEO of CRANT), and product strategy specialist Lina Silva (CEO of WANDR Studio). Together, they will discuss the transformative power of data-driven brand partnerships, female racing drivers, and analyze how AI is revolutionizing brand analysis, fan engagement, and sponsorship strategies.
Then, attendees will be able to participate in exclusive roundtables, led by top industry professionals, focusing on critical markets across Latin America. Discussions will include insights on Brazil (Muriel Le Senechal, sales consultant, Fast Track), Chile (Carlos Baeza, founder, Carlos Baeza & CIA Abogados), Mexico, the Caribbean, and Central America (José Carlos Figueroa, GLI), Colombia (Juliana Duque, Senior Partner, Asensi Abogados), Argentina, and Peru.
After the lunch break, Cristhian Gómez, head of Latin America at Growe, will take the stage to present “Mastering online gaming marketing in the Latin American market: challenges, best practices, and future trends”. The presentation will cover critical strategies for the success of online gaming in the region, addressing the market maturity of each country, regulatory obstacles, and the competitive environment. Attendees will discover how to implement innovative marketing tactics and boost initial deposits, positioning their online gaming brands for growth in Latin America.
The panel “Navigating online gaming regulation in Chile” will bring together key stakeholders to discuss the future of online gaming regulation in Chile. As the Chilean Senate debates regulation, this session will feature insights from Marianela Artoni (compliance director of Enjoy), Cecilia Valdés (president of the ACCJ), Carlos Baeza Guíñez (founder of Carlos Baeza & CIA Abogados), Cristina Romero de Alba (partner at Loyra Abogados), and Jorge Cárdenas (marketing director for Latin America at Coolbet). Attendees will gain key information on the changing landscape of online gaming in Chile and the potential implications for stakeholders.
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The panel “Peru: One Year Later” will assess the impact of the online gaming market in Peru one year after its launch, focusing on how operators are adapting to new regulations. With the participation of Vanda Silva (corporate director of Clever Advertising), Gonzalo Pérez (CEO of Apuesta Total), Xabier Maribona (CEO of Retabet Group), Andrea Rossi (commercial director for Latin America at Betsson Group), Gabriel Grados (financial director of La Tinka) and Carlos Fonseca Sarmiento (CEO of Gaming Law SAC), the session will explore how retail operators are embracing remote sports betting and forming strategic alliances to capitalize on this burgeoning market.
Rasmus Sojmark, CEO and founder of SBC, said: “With the rapid advances occurring in the gaming markets of Latin America, it is an exciting time for the industry. SBC Summit Latinoamérica is designed to highlight these opportunities and innovations, particularly through our segment on emerging markets and technology. This event will offer an exclusive look at the innovative developments shaping the region, helping businesses to capitalize on the growth trajectory of Latin America.”
María de Lourdes Ramírez García, replaces Leonardo Manuel Figueroa, who held the position since March 2023.
Mexico.- María de Lourdes Ramírez García has recently been appointed as the general director of Games and Draws of Mexico.
María de Lourdes holds a degree in Social Work from the National Autonomous University of Mexico and, throughout her career, has completed various trainings, including a diploma in Introduction to Public Management at the Public Administration School of the Federal District, in 2015.
In terms of her professional experience, she has held various roles in public institutions and social organizations. In the previous administration, she was the Area Coordinator at the Secretary of Security and Citizen Protection.
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In 2015, she held the position of Head of the Departmental Unit for Guest, Migrant, and Family Services at the Secretary of Rural Development and Equity for Communities. During her tenure, she participated in the creation of the Subcommittee on Interculturality and Migrant Care, managed the apostille of birth certificates for minors born abroad, facilitated the incorporation of migrant or returned children into the educational system, and managed shelters for migrants and their families.
Between 2014 and 2015, she worked as Coordinator of Operation, Monitoring, and Evaluation at the Institute of Assistance and Social Integration. In this position, she improved social assistance services, organized the first count of street populations in Mexico City, and managed care for people living on the streets, promoting their incorporation into the school system and their vocational training, as well as facilitating the processing of birth certificates for this vulnerable sector.
From 2012 to 2013, she was in charge of the Regional Executive Directorate West in the Undersecretary of Citizen Participation, where she participated in the organization of the first delivery of the Social Program for School Supplies and Uniforms through an electronic voucher and in the integration of the beneficiary registry in the West region.
