The SBC Summit Latinoamérica will take place at the Seminole Hard Rock Hotel & Casino in Miami, from October 29 to 31.
Press release.- SBC Summit Latinoamérica, which will be held at the Seminole Hard Rock Hotel & Casino from October 29 to 31, Miami, will focus on some of the most exciting gaming markets in the region as part of the Emerging Markets and Technology session. These markets have been making headlines lately by diving into the advancements and discoveries that have turned them into key players in the global gaming landscape.
The agenda will start with the keynote “Driving brand success with AI: High-speed partnerships that move the needle”, where motorsports, AI, and strategic brand collaborations will take center stage. The panel will feature star racer Tatiana Calderon, AI visionary Álvaro Meléndez (co-founder and CEO of CRANT), and product strategy specialist Lina Silva (CEO of WANDR Studio). Together, they will discuss the transformative power of data-driven brand partnerships, female race drivers, and analyze how AI is revolutionizing brand analysis, fan engagement, and sponsorship strategies.
Then, attendees will be able to participate in exclusive roundtables, led by top industry professionals, focusing on critical markets across Latin America. The discussions will include insights about Brazil (Muriel Le Senechal, sales consultant, Fast Track), Chile (Carlos Baeza, founder, Carlos Baeza & CIA Abogados), Mexico, the Caribbean and Central America (José Carlos Figueroa, GLI), Colombia (Juliana Duque, Senior Partner, Asensi Abogados), Argentina, and Peru.
After the lunch break, Cristhian Gómez, head of Latin America at Growe, will take the stage to present “Mastering online gaming marketing in the Latin American market: challenges, best practices, and future trends”. The presentation will cover critical strategies for the success of online gaming in the region, addressing the market maturity of each country, regulatory obstacles, and the competitive environment. Attendees will discover how to implement innovative marketing tactics and boost initial deposits, positioning their online gaming brands for growth in Latin America.
The panel “Navigating online gaming regulation in Chile” will bring together key stakeholders to discuss the future of online gaming regulation in Chile. As the Chilean Senate debates regulation, this session will feature the views of Marianela Artoni (compliance director of Enjoy), Cecilia Valdés (president of the ACCJ), Carlos Baeza Guíñez (founder of Carlos Baeza & CIA Abogados), Cristina Romero de Alba (partner at Loyra Abogados), and Jorge Cárdenas (marketing director for Latin America at Coolbet). Attendees will gain key insights into the changing landscape of online gaming in Chile and the potential implications for stakeholders.
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The panel “Peru: one year later” will assess the impact of the online gaming market in Peru one year after its launch, focusing on how operators are adapting to new regulations. With the participation of Vanda Silva (corporate director of Clever Advertising), Gonzalo Pérez (CEO of Apuesta Total), Xabier Maribona (CEO of Retabet Group), Andrea Rossi (commercial director for Latin America at Betsson Group), Gabriel Grados (financial director of La Tinka) and Carlos Fonseca Sarmiento (CEO of Gaming Law SAC), the session will explore how retail operators are embracing remote sports betting and forming strategic alliances to capitalize on this burgeoning market.
Rasmus Sojmark, CEO and founder of SBC, said: “With the rapid advancements occurring in the gaming markets of Latin America, it is an exciting time for the industry. SBC Summit Latinoamérica is designed to highlight these opportunities and innovations, particularly through our segment on emerging markets and technology. This event will offer an exclusive look at the innovative developments shaping the region, helping businesses to capitalize on the growth trajectory of Latin America.”
The event will take place from November 24 to 28 at the Secrets Maroma resort in Cancún, Mexico.
Press release.- SOFTSWISS has announced its main partnership in Elite Retreat LatAm, an exclusive event organized by NEXT.io, a leading iGaming community. The agreement highlights SOFTSWISS's commitment to fostering innovation and collaboration within the rapidly growing iGaming market in Latin America.
The event, which is by invitation only, will take place from November 24 to 26 at the luxurious Secrets Maroma resort in Cancún, Mexico. The Elite Retreat LatAm will bring together 100 decision-makers from leading operators and providers in the iGaming industry, offering an opportunity for networking and strategic debates in one of the most stunning locations in the Caribbean.
Max Trafimovich, CCO of SOFTSWISS, commented: “Latin America represents a key growth area for SOFTSWISS, and our ongoing certification efforts in Brazil are a testament to our long-term commitment to the region. We believe that events like the Elite Retreat LatAm provide a unique platform for exchanging valuable knowledge and fostering significant partnerships. With NEXT.io as a trusted partner, we are confident that this event will lay the groundwork for significant advancements in the iGaming market of Latin America.”
The company said that among the attendees will be key figures such as the GM LatAm of Stake, the CEO of Logrand, the director of Caliente, the president of AEIJA, the CEO of Apuesta Gana, the CEO of Coolbet, the director of Doradobet, among others.
Pierre Lindh, co-founder and managing director of NEXT.io, added: “We are thrilled to welcome SOFTSWISS as the main partner for the Elite Retreat Cancún. SOFTSWISS's pioneering role in the iGaming industry makes the company the perfect partner for this event. Together, we are creating an environment where the future of gaming in Latin America can be shaped by its leading minds.”
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The event will feature two full days of networking and entertainment, allowing attendees to forge strategic connections and explore the latest trends and opportunities in the iGaming sector in Latin America.
This collaboration with NEXT.io aligns with SOFTSWISS's strategic focus on Latin America, following initiatives such as the appointment of Formula 1 star Rubens Barrichello as non-executive director of SOFTSWISS in Latin America and the ongoing process to receive certification in Brazil for its Casino and Sports Betting Platform.
