In a dynamic panel discussion at SiGMA Africa, Cameron Green, the founder of F9 Media Group, alongside John Malam, founder and CEO of 7QZ, and Martin Sack, founder and director of Brainstorm Online, shared the stage. They delved into strategic insights and innovations in the Francophone African gaming industry, revealing the region's potential for sustainable growth.
Opening Remarks
The discussion was kicked off with an enthusiastic welcome by Cameron Green, who introduced the panel members and set the stage for an insightful and engaging discussion. Martin Sack first asked the panel members about their views on international operators entering the Francophone market.
"If there's one region that excites me, it definitely has to be the Francophone region," Martin stated. Panel members Cameron Green and John Malam highlighted the positive changes in Francophone Africa's legislation, gaming growth, and revenue increases, making it an attractive option for gaming operators.
Defining the Francophone Market
To establish a common understanding, Martin attempted to clarify the definition of the Francophone market. The panel clarified that the Francophone market includes regions like Senegal, Cameroon, the Democratic Republic of the Congo, Benin, and Burkina Faso.
Key Differences and Opportunities
Martin explored the key differences between Francophone and East African countries. The response emphasized factors beyond language, focusing on cultural differences, gaming preferences, and community-driven approaches in the Francophone African community.
Internet Penetration and Payment Methods
Key discussion points, including internet penetration and payment methods, revolved around challenges and opportunities. Cameron Green noted that although internet penetration in Francophone Africa is increasing, it has not yet reached optimal levels. However, he highlighted the potential for growth, especially in mobile payments, emphasizing the need for region-specific solutions.
Successful Product Portfolio
When the discussion turned to product portfolios suitable for low-bandwidth areas, there was a consensus on casinos and sports betting. Cameron and John emphasized the importance of community-driven gambling, lotteries, bingo, and horse racing, aligning with the local passion for these activities.
Localization and Community Engagement
The discussion extended to the importance of localization and community engagement. Panel members stressed the importance of integrating local celebrities, opinion leaders, and marketing strategies familiar with Francophone countries. They highlighted the potential of community-driven competitions to foster loyalty and user engagement.
The Role of Mobile Money and Payment Systems
Payment systems, particularly mobile money, became a key factor. The discussion explored the benefits of using mobile money for KYC processes, marketing, and enhancing the overall gaming experience. The panel emphasized support for agent systems and retail partners, especially in rural areas.
Addressing Regulatory Challenges
While acknowledging potential regulatory challenges, panel members emphasized the importance of adaptability, flexibility, and listening to local feedback. Cameron Green highlighted the value of understanding the local context and being willing to adjust strategies based on grassroots insights.
The Impact of Artificial Intelligence on the Gaming Industry
As the discussion neared its conclusion, the panel talked about the inevitable impact of artificial intelligence on the gaming industry. Recognizing the impact, they emphasized that artificial intelligence is not unique to the West and urged Francophone African industry participants to be aware of its potential.
