The correct way to communicate with a target audience is a key success factor for any business. In the segment of sports betting and online gaming, bombarded by false information, this requirement becomes even more necessary. In an article for GMB, Natalia Nogues, CEO of Control F5, points out that talking about social responsibility, being transparent, and caring for user education are keys to conveying security to the bettor.
The regulation of betting is changing the gaming landscape in Brazil. More than ever, we see the importance of conveying the idea of security to our customers, as well as the practices of responsible gaming.
This is because it is fundamental that both operators and bettors understand that betting activities can and should be conducted ethically and safely, minimizing the risks associated with excessive gaming.
Furthermore, it is essential that operators emphasize the overall safety of regulated platforms. Bettors need to know that by choosing sites committed to legality and ethics, they are opting for safe environments where they can have fun without worries. This awareness is very important to ensure that the entertainment provided by betting does not turn into a problem, allowing players to enjoy betting in a healthy and responsible manner.
Confusion caused by part of the media: it is important to explain that the industry works seriously
We know that part of the media has portrayed betting sites negatively, often presenting them as causes of social and financial problems. This view can create a distorted and unfair perception of regulated betting.
However, operators need to create more and more initiatives so that the public understands that there are safe and calm environments for betting, especially on platforms that follow the rules and operate within the law. Betting can be a fun and responsible activity, as long as it is done in reliable places.
What do operators need to do to communicate their social responsibility?
Betting operators have a vital role in promoting the good image of the industry. The new laws already bring the obligation to implement policies that prioritize the safety of players. Thus, the role of companies is to convey to the consumer the message that betting is indeed a safe and fun practice. But, how to do this?
Promote user education:
Betting houses must inform their customers about the risks of the game and promote healthy practices.
Be transparent:
It is essential that operators are clear about their policies, avoiding misleading promises about winnings.
Promote protection to vulnerable groups:
Measures should be adopted to prevent access by minors and protect those with a history of problems related to gaming.
Show that our environment is safe:
The sites committed to regulation must make it clear to bettors that their platforms offer a safe environment, allowing them to have fun as in any other entertainment activity.
The central message that should be understood by the public is that betting should be seen as a form of entertainment, not as a means of enrichment.
The promotion of responsible gaming is essential to ensure that everyone can enjoy betting without compromising their financial or emotional well-being. With collaboration between operators, institutions, and bettors, it is possible to create a safe and healthy environment for all involved.
It is our role to demystify the negative idea associated with betting and recognize that they can offer a safe experience when practiced responsibly. Thus, bettors can feel secure and ready to have fun, just like in any other recreational activity. Need help with this issue? Then, contact me.
Natalia Nogues
CEO of Control F5
