Milan Mihaldinecz, General Manager of Casinolove, Joins the Latest Season of Agency Interviews.
Milan Mihaldinecz discusses the evolution of Casinolove since its inception and its future development.
Are there opportunities for content collaboration, such as sponsored streaming, videos, or special events?
Of course, this is our forte. As a startup focused on video content creation in the iGaming industry, we produce a variety of iGaming video content: game tutorials (e.g., how to play blackjack), gameplay videos (e.g., trying out new slot games) presented in both prerecorded and live formats, operational support videos (e.g., user KYC tutorials), and professional interviews with industry members. Operators, platform providers, and affiliates can order videos from us. We also produce videos for our website and YouTube channel and are open to including sponsorships in these videos.
Are there any exclusive offers or promotional activities that can be shared with your audience?
Indeed, one of our current promotional activities for new potential partners is offering free video interviews at events like SiGMA. Depending on the content, we may also publish the video on our YouTube channel and website, providing valuable free exposure. I encourage any business attending such events to contact us. We can also shoot at partner offices and other locations.
What compliance guidelines do content creators and hosts need to follow?
When creating video content, meeting the needs of partners is crucial. This includes adhering to brand guidelines and regulatory compliance. For interviews, we propose questions in advance and collaborate with partners to ensure the interview conveys the correct image and provides necessary information. Our team has extensive industry knowledge and corporate experience, which is vital for streaming content, as many brands are cautious about influencers or freelance content creators who do not follow their guidelines.
How do content creators and hosts track their performance?
This depends on the goals of the activity. Most video activities in the industry focus on user acquisition rather than brand awareness. There is often a misunderstanding of the relationship between KPIs such as production costs, audience size, link clicks, sign-ups, and customer lifetime value. These metrics are not always linearly related across different creators or products. Content creators usually have a good understanding of their audience through continuous feedback. Unless the marketing manager is very experienced, it is usually better to consider the creators' insights and allocate trial activity budgets accordingly.
Are there future opportunities for creators to participate in special projects or events at Casinolove?
We are actively recruiting hosts, so aspiring content creators are welcome to apply. We have previously collaborated with well-known creators and plan to continue doing so.
What types of marketing support do you offer?
In addition to video content creation and potential exposure in our portfolio, we can also convert video content into SEO-friendly articles for partner websites. We also support localization, including subtitles and dubbed translations. Companies without internal video content creation experience can transform their messages into effective video content through our consulting services.
Does Casinolove support engaging audiences through interactive features or live chat?
When someone orders streaming content from us, we also manage live chat and comment sections. However, handling partner-specific queries usually requires their knowledge, so we do not offer standalone audience interaction or customer service.
How does Casinolove collect feedback and use it to improve brand products?
We learn from every video we produce, and our audience is our best teacher. While quantitative data is important, we gain more from audience comments and live chats. For any company committed to being user-centric, I wholeheartedly recommend using videos and live streaming to build a community and obtain ongoing feedback.
How has Casinolove evolved since its inception, and what are its future growth plans?
We are a young niche brand based in Hungary, a country known for its growing film industry (you may have seen many AAA movies filmed in Budapest). We started on our own in 2021, and the first year was the toughest, establishing a portfolio and gaining initial partners. We became profitable in the 12th month. This year involved a lot of experimentation and learning about formats and processes. We developed several internal automation tools to keep the team small. Currently, we need to hire to expand our video production scale, focusing on quality applicants. Our goal is to collaborate with larger brands and assist in content creation. Self-funding allows us to consider higher goals, not just improving business metrics, although it is still too early to discuss these goals.
With Betr appointing Alex Kuwada as the new Marketing Director, the iGaming industry welcomes another high-profile leadership change. Kuwada, a veteran professional from FanDuel who served as Senior Director of Growth, marks a strategic move by Betr to expand its influence in the increasingly competitive sports betting and media domain.
Kuwada's appointment is part of a broader leadership restructuring at the company. Jesse Chemtob, who served as interim Marketing Director, will transition to interim Commercial Director. This restructuring reflects Betr's focus not only on expanding marketing coverage but also on optimizing business operations to enhance the company's profitability.
Clear Growth Vision
As Betr continues to develop, especially on its expanding sports betting and fantasy sports platform, Kuwada's role is crucial for driving the company's marketing initiatives. He is expected to bring fresh ideas to Betr's marketing efforts, with his experience in user acquisition and retention strategies at FanDuel poised to propel the company forward.
Over the past year, Betr's product expansion has been very active. The company launched a new feature on its fantasy sports platform, Betr Picks, in August 2024. This "group mode" feature allows users to compete in a peer-to-peer format, adding a social and interactive element that has been well-received by players. Currently available in states like Florida and Massachusetts, the platform plans to expand to 33 states by 2025, covering 65% of the U.S. population. This growth will be a key focus area for Kuwada in his new role.
Betr's sports betting platform is also gaining attention. After soft launches in Ohio and Virginia, the Chameleon-based sports betting offers a range of betting options that cater to a broad spectrum of sports bettors. As it gains regulatory approval in more states, Betr plans to roll out this product nationwide, further solidifying its foothold in the sports betting market.
The Future of Betr
The timing of these leadership changes is no coincidence. As the U.S. sports betting and iGaming market continues to thrive, Betr's proactive initiatives in expanding its product portfolio and leadership team clearly demonstrate the company's ambitions. The U.S. sports betting market is showing remarkable growth, and the prospects for future expansion are very optimistic.
For Kuwada, the challenge lies not only in expanding Betr's user base but also in cultivating player loyalty in a competitive market. With his extensive experience in digital marketing and customer retention, Kuwada brings a new perspective to Betr's interactions with players. The company's focus on providing unique, interactive experiences, such as the group mode in fantasy sports, highlights its commitment to innovation, with Kuwada's leadership being crucial.
