Bet365 has officially launched its services in Peru, introducing a range of iGaming and betting options to players in the country, as the operator seeks to further expand its influence in the Latin American region.  

Following the official permission from the Ministry of Foreign Trade and Tourism (MINCETUR), bet365 has successfully entered the Peruvian market. In the initial launch phase in the country, bet365's array of betting, online gaming, live streaming, and live betting options will go live in its fourth Latin American market, following the company's venture into the area in 2022.

The Latin American expansion plan is pending the outcome of bet365's license application in the contentious and soon-to-be-regulated Brazilian market. However, the operator has recently conducted a series of activities in North America, including launching fixed-odds horse racing in New Jersey and Colorado in June in collaboration with Betmakers, and in Pennsylvania in July.  

It is worth noting that since its debut in Pennsylvania, bet365 has been collaborating with Inspired and Playtech.

Regarding this latest expansion move in South America, a spokesperson for bet365 stated: "We are thrilled to launch a dedicated bet365 site in Peru, the fourth largest country in the region, renowned for its rich culture and vibrant population.

"In addition to our unparalleled sports betting experience, our customers in Peru can now also enjoy a comprehensive service, including casino games, live casino events, and poker."