Play’n GO will be present at booth 4030 in the iGaming Zone of G2E 2024.
Press release.- Play’n GO has confirmed today its participation in the Global Gaming Expo (G2E), which will be held at the Venetian Expo Center in Las Vegas starting October 8.
Play’n GO will exhibit at the world's largest gaming conference under the slogan "We are Game", matching last year's 1,750 square meter booth, where the Swedish gaming giant will showcase its ambitious U.S. game roadmap, its musical division Play’n GO Music, and much more.
The Play’n GO game portfolio in the U.S., already present in five states, is reaching new heights, with classic titles such as "Rise of Olympus Origins" and "Oasis of Dead," which will reach U.S. shores for the first time in the coming months. The top-charting title "Colt Lightning Firestorm" will also be prominently featured at booth 4030, where Play’n GO plans to entertain and educate visitors.
Launched in December 2023, Play’n GO Music will have its own DJ booth inside the stand this year, celebrating its season-long collaboration with MoneyGram Haas F1 Team through a series of Spotify playlists. The world of motorsports will also be represented in Las Vegas, with two active racing simulators connected to the booth.
In its third year of activity in the U.S., Play’n GO is licensed and active in West Virginia, New Jersey, Michigan, Pennsylvania, and Connecticut, with the publicly stated goal of being active in all regulated markets worldwide.
Ebba Arnred, Chief Marketing Officer and co-founder of Play’n GO, stated: "Play’n GO is one of the most well-known casino game providers in the world, and we are thrilled to showcase our brand at the Global Gaming Expo for the third consecutive year."
"G2E has played a significant role in our branding strategy since we started attending in 2022, as we continue to build brand awareness and provide the best possible gaming experience, both in the U.S. and globally."
"We are proud of what we have achieved in the United States since entering the market in 2022, and we are hungry for more success. We want to invite all G2E attendees to visit us at booth 4030, where our team will be ready to welcome and educate them on everything related to Play’n GO. We look forward to traveling to Las Vegas next week to show the world that 'WE ARE GAME'."
The online gaming brand of Grupo Orenes announced a collaboration with the Spanish club.
Spain.- Yaass Casino, the new online gaming brand of Grupo Orenes, announced a collaboration with Club Atlético de Madrid. As part of the agreement, the online casino becomes the official sponsor of the Madrid team.
The partnership between the firms was demonstrated a year ago, when Yaass Casino, which offers more than 2,000 slots, live roulette, blackjack, and sports betting, was presented at the Riyadh Air Metropolitano Stadium.
Fernando Mármol, Marketing Director of Grupo Orenes, highlighted: "This agreement will allow us to continue growing and evolving. We are very proud to be part of this club, as both entities are committed to effort, teamwork, and achieving great goals, and we share a great history, but above all, a great future full of successes."
See also: Grupo Orenes expands its presence in Madrid
Meanwhile, Diego Sánchez Trillo, Commercial Director of Club Atlético de Madrid, highlighted the alliance between the firms. "Renewing our partnership with Grupo Orenes, with whom we have had many years of relationship, continues to position both partners as leaders in the world of entertainment, and we are convinced that we will continue to grow together," he said.
On the other hand, the sports betting and online casino brand of Grupo Orenes, VERSUSbet, has become a new sponsor of Real Madrid Club. This is a two-year partnership that will cover all of Europe, except Spain. The agreement was formalized by Emilio Butragueño, Director of Institutional Relations at Real Madrid, and Javier López Cerrón, General Director of Grupo Orenes.
