U.S. gambling operator DraftKings has acquired Dijon Systems Limited, a subsidiary of Mustard Systems, which operates a golf pricing business, Mustard Golf, that supplies golf betting models and pricing.
DraftKings’ acquisition will allow the sportsbook to use the Transaction system’s golf pricing capabilities on its golf betting products. This includes the potential for new bet types and increasing the depth and variety of betting markets. DraftKings also plans to use its own technologies to improve the Mustard Golf pricing system.
“Golf betting continues to gain traction amongst our players, and adding Mustard Systems’ golf technology and its talented golf team will only sharpen our edge in creating an expansive and dynamic golf product offering. This deal strengthens our ability to innovate in the golf space and provides us with an opportunity to deliver fresh and exciting options for golf fans,” DraftKings’ Chief Revenue Officer Greg Karamitis said in a news release.
This year, DraftKings also added to its online casino offering by introducing DraftKings Electric Poker, now available in two states. Additionally, the chairman of Hard Rock revealed that he has held conversations with FanDuel and DraftKings about partnerships to launch in Florida.
