Sports Information Services (SIS) has announced a new agreement to provide its fixed-odds betting content to Instasolutions operators in the African market.
Under the new agreement, SIS's 49 live number draw content will now be distributed by African operators using the Instalolutions platform. The partnership will initially launch in Kenya, with plans to quickly expand the service across the African continent.
This collaboration also detailed SIS's upcoming live horse racing and greyhound content, with future partnership plans focusing on integrating the provider's electronic football and basketball content.
Recently, SIS launched competitive gaming products in Europe and South America in collaboration with Genius Sports through Superbet. Following this, SIS hopes this latest expansion effort will help enhance its brand presence across the African continent.
Regarding this new deal, SIS's Head of Sales for Africa, Joe Andrews, stated: "Having the right partners is crucial as we strive to strengthen our brand by offering innovative vertical markets."
"Instasolutions has made remarkable progress in Africa, and we believe our iconic 49 live number draws as well as live horse racing and competitive games will resonate strongly in the Kenyan market and other regions at the right time."
Instasolutions Managing Director Sarkis Farah emphasized this point, saying: "It's a great thing to partner with a leading provider like SIS as we continue to expand Instasolutions' influence, broaden our service offerings, and increase our number of partners."
"We are excited to start this collaboration and bring our revenue-increasing content to a wider audience."
